The Marmara Pera
A happy corner in the heart of Istanbul
The Marmara Pera is a stylish retreat in Istanbul’s lively center, where art and history converge.
A reliable solution to support dynamic pricing, demand forecasting, and day-to-day decision-making
In the heart of Istanbul’s vibrant hospitality scene, The Marmara Pera stands as a landmark of style and sophistication, serving both leisure and business travelers with elevated standards and a keen sense for market evolution. But behind its refined façade, the hotel group is also a story of continuous innovation in revenue strategy.
We sat down with Tolga Duman, Reservation Manager at The Marmara Pera, Suadiye & Çamlıca, to understand how the adoption of Lybra Assistant—exclusively by The Marmara Pera team—has reshaped their daily operations, improved key metrics, and brought a new level of clarity to decision-making in a highly competitive landscape. From automation to smarter forecasting, here’s how data is making a real difference.
Challenge: The need for speed & precision
- Operating in a fast-paced market like Istanbul, The Marmara Hotels needed a smarter way to keep up with rapidly shifting demand.
- Manual processes were time-consuming and made it harder to make timely pricing decisions.
- The team was looking for a system that could support dynamic pricing, forecasting, and real-time strategy adjustments.
Solution: smarter insights, simpler decisions
- Lybra Assistant was chosen for its intuitive interface and the clarity of its demand signals.
- The RMS allowed the team to confidently interpret data and take action, turning insights into measurable strategies.
- The automation of pricing recommendations and forecasting enabled the staff to shift focus from routine tasks to high-impact planning.
Results: tangible growth & strategic agility
- Since the implementation of Lybra Assistant, the team has seen clear gains in ADR and RevPAR, especially during high-demand periods.
- The RMS helped address rate disparities and seize last-minute opportunities, supporting topline growth.
- Group bookings are now handled more strategically, with better displacement analysis and alignment to BAR strategy, boosting overall profitability.
Why did you decide to adopt an RMS? What were the needs that drove this decision?
We needed a reliable solution to support dynamic pricing, demand forecasting, and day-to-day decision-making in a fast-paced market. It became essential to have a tool that could help us react quickly and smartly to shifting demand patterns.
What were the key factors that led you to choose Lybra Assistant over other solutions on the market? What is the feature of Lybra Assistant that you appreciated the most?
We chose Lybra Assistant because of its clean and user-friendly interface, and the quality of its market insights. It allows us to monitor demand trends effectively and supports faster, more confident decision-making. The ability to interpret data clearly and act accordingly is what we appreciate the most.
How has Lybra Assistant changed the way you manage your daily revenue management operations? What are the main benefits you have experienced in your work thanks to our RMS?
It significantly reduced the manual workload and allowed us to focus more on strategic planning. Price recommendations and demand forecasts have become part of our routine, increasing both efficiency and confidence in our daily pricing decisions.
How has the group's strategic approach evolved?
We’ve become more proactive and data-driven when it comes to handling group bookings. With better forecasting and displacement analysis, we’re now able to evaluate the profitability of group requests more accurately, and align them with our BAR strategy to avoid compromising overall revenue.
What results have you achieved thanks to working with our RMS? (in terms of improved KPIs or increased revenue)
We’ve observed clear improvements in both ADR and RevPAR, especially during peak periods. The system also helped us manage rate disparities and last-minute opportunities more efficiently, resulting in stronger topline growth.
