Michela Ciccarelli

Michela Ciccarelli is a Project Manager & Data Analyst and works on the development of Lybra Destination, the data intelligence platform designed for destinations, tourism boards, and public institutions. With an academic background in Tourism Economics and strong expertise in statistical analysis and big data applied to tourism, Michela has built her career at the intersection of research, data, and destination strategy. Her work focuses on transforming complex datasets into clear, actionable insights that support evidence-based decision-making and smarter destination management.