{"id":278535,"date":"2023-08-12T09:13:04","date_gmt":"2023-08-12T07:13:04","guid":{"rendered":"https:\/\/lybra.tech\/summum-hotel-group-caso-de-sucesso\/"},"modified":"2025-08-24T08:49:01","modified_gmt":"2025-08-24T06:49:01","slug":"summum-hotel-group-caso-de-sucesso","status":"publish","type":"post","link":"https:\/\/www.lybra.tech\/pt-pt\/summum-hotel-group-caso-de-sucesso\/","title":{"rendered":"Summum hotel group – caso de sucesso"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”100px” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”6%” constrain_group_1=”yes” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”269800″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”10vw” max_width_custom_tablet=”50vw” max_width_custom_phone=”50vw”][divider line_type=”No Line” custom_height=”3vh” custom_height_tablet=”2vh” custom_height_phone=”2vh”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h4″ line_reveal_by_space_text_effect=”letter-reveal-bottom” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_direction=”default” text_content=”Summum hotel group”][\/split_line_heading][vc_column_text css_animation=”fadeInUp” css=”” text_direction=”default”]–<\/strong><\/em>[\/vc_column_text][vc_column_text css_animation=”fadeInUp” css=”” text_direction=”default”]Summum Hotel Group<\/a> \u00e9 uma empresa familiar que possui hot\u00e9is exclusivos e de alta qualidade em Maiorca, Madrid, Barcelona e Medell\u00edn (Col\u00f4mbia). Tamb\u00e9m gere v\u00e1rios restaurantes e uma propriedade para casamentos e eventos em Maiorca.
\nA empresa conta com mais de 140 funcion\u00e1rios e 40 anos de experi\u00eancia nos setores de turismo e restaura\u00e7\u00e3o.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” top_margin=”0″ top_margin_tablet=”-35px” top_margin_phone=”-35px” bottom_margin_phone=”25px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][split_line_heading animation_type=”line-reveal-by-space” font_style=”p” line_reveal_by_space_text_effect=”default” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Simplificar a gest\u00e3o do departamento de Revenue e captar, atrav\u00e9s do RMS, reservas futuras utilizando informa\u00e7\u00f5es de dados de intelig\u00eancia de mercado. Economizar tempo e esfor\u00e7o na pesquisa de mercado e concorr\u00eancia e fornecer relat\u00f3rios abrangentes de BI. ” font_size=”22px” font_line_height=”1.7″ animation_delay=”500″ text_direction=”default”][\/split_line_heading][divider line_type=”No Line” custom_height=”3vh”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ line_reveal_by_space_text_effect=”letter-reveal-bottom” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_direction=”default” text_content=”Desafio”][\/split_line_heading][vc_column_text css_animation=”fadeInUp” css=”” text_direction=”default”]Ajudar o departamento de Revenue a economizar tempo, captar reservas futuras e fornecer relat\u00f3rios abrangentes de BI eficazes.[\/vc_column_text][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ line_reveal_by_space_text_effect=”letter-reveal-bottom” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_direction=”default” text_content=”Solu\u00e7\u00e3o”][\/split_line_heading][vc_column_text css_animation=”fadeInUp” css=”” text_direction=”default”]Utilizar um sistema de gest\u00e3o de revenue de ponta que fornece dados \u00fateis e fi\u00e1veis e ajuda a tomar as decis\u00f5es de pre\u00e7os corretas. O Lybra Assistant RMS foi a solu\u00e7\u00e3o escolhida.[\/vc_column_text][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ line_reveal_by_space_text_effect=”letter-reveal-bottom” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_direction=”default” text_content=”Resultados”][\/split_line_heading][vc_column_text css_animation=”fadeInUp” css=”” text_direction=”default”]\n
    \n
  • ADR otimizado<\/li>\n
  • Otimiza\u00e7\u00e3o r\u00e1pida de estrat\u00e9gias de vendas<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”80px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f7f7f7″ scene_position=”center” top_padding=”6%” bottom_padding=”10%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” top_margin=”0″ top_margin_tablet=”0″ top_margin_phone=”25px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” sticky_content=”true” sticky_content_functionality=”js” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”264550″ image_size=”full” animation_type=”entrance” animation=”Grow In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” mask_enable=”true” mask_size=”contain” margin_bottom=”20px” margin_bottom_phone=”35px”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h5″ line_reveal_by_space_text_effect=”letter-reveal-bottom” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_direction=”default” text_content=”Entrevista com”][\/split_line_heading][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ line_reveal_by_space_text_effect=”letter-reveal-bottom” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_direction=”default” text_content=”Biel Mart\u00ed”][\/split_line_heading][vc_column_text css_animation=”fadeInUp” css=”.vc_custom_1735528626390{margin-top: -15px !important;}” el_class=”testo-specs-intervista” text_direction=”default”]\n

    Summum hotel group
    \nDiretor de Vendas<\/h4>\n[\/vc_column_text][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”extra-color-gradient-2″ icon_padding=”0px” pointer_events=”all” icon_fontawesome=”fa fa-linkedin-square” icon_size=”30″ url=”https:\/\/www.linkedin.com\/in\/biel-mart%C3%AD-21946b7\/”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”letter-reveal-bottom” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_direction=”default” text_content=”Por que decidiu usar um sistema de gest\u00e3o de receitas? Quais s\u00e3o os fatores que motivaram esta decis\u00e3o? “][\/split_line_heading][vc_column_text css_animation=”fadeInUp” css=”” text_direction=”default”]Para simplificar a gest\u00e3o do departamento de Revenue e assim poder captar, atrav\u00e9s do RMS, reservas futuras com as informa\u00e7\u00f5es de dados de intelig\u00eancia de mercado. Tamb\u00e9m economiza tempo e esfor\u00e7o na pesquisa de mercado e concorr\u00eancia e fornece relat\u00f3rios abrangentes de BI.[\/vc_column_text][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”letter-reveal-bottom” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_direction=”default” text_content=”Por que escolheu o Lybra Assistant RMS em vez de outro? Qual a funcionalidade do Lybra Assistant que mais gostou? “][\/split_line_heading][vc_column_text css_animation=”fadeInUp” css=”” text_direction=”default”]Os bons coment\u00e1rios recebidos por outros utilizadores, a recomenda\u00e7\u00e3o do nosso departamento de Revenue e a agilidade e rapidez de resposta que Nicol\u00f2 Rolle teve em todos os momentos no fecho do neg\u00f3cio e gostaria tamb\u00e9m de mencionar Rossanna Alterio por estar sempre pronta a ajudar-nos. E claro, a oferta contratual versus a qualidade e servi\u00e7o da Lybra \u00e9 muito competitiva.[\/vc_column_text][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”letter-reveal-bottom” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_direction=”default” text_content=”Como o Lybra Assistant mudou a forma como realiza as opera\u00e7\u00f5es di\u00e1rias e estrat\u00e9gicas de gest\u00e3o de receitas? Quais s\u00e3o os principais benef\u00edcios que experimentou no seu trabalho gra\u00e7as ao nosso RMS? “][\/split_line_heading][vc_column_text css_animation=”fadeInUp” css=”” text_direction=”default”]N\u00e3o houve mudan\u00e7as significativas na gest\u00e3o. As mudan\u00e7as mais significativas est\u00e3o nos dados fornecidos pela Lybra e na rapidez e fiabilidade dos dados.[\/vc_column_text][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”letter-reveal-bottom” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_direction=”default” text_content=”Quais s\u00e3o os resultados que obteve gra\u00e7as ao trabalho com o nosso RMS? (em termos de melhoria de KPI ou aumento de receita) “][\/split_line_heading][vc_column_text css_animation=”fadeInUp” css=”” text_direction=”default”]A implementa\u00e7\u00e3o do Lybra Assistant RMS trouxe avan\u00e7os substanciais nas nossas m\u00e9tricas de desempenho. Traduz-se diretamente num aumento not\u00e1vel da nossa receita. Al\u00e9m disso, o sistema forneceu-nos informa\u00e7\u00f5es valiosas que fortaleceram as nossas estrat\u00e9gias de neg\u00f3cios a longo prazo.[\/vc_column_text][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”letter-reveal-bottom” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_direction=”default” text_content=”Poderia escrever uma breve declara\u00e7\u00e3o sobre o Lybra Assistant RMS?”][\/split_line_heading][vc_column_text css_animation=”fadeInUp” css=”” text_direction=”default”]Destacamos o Lybra Assistant RMS como um sofisticado e flex\u00edvel sistema de Revenue Management de \u00faltima gera\u00e7\u00e3o. Atende \u00e0s nossas necessidades na gest\u00e3o do revenue dos nossos hot\u00e9is, trabalhando em tempo real sobre a procura recebida pelo destino e compara\u00e7\u00f5es com os hot\u00e9is que comp\u00f5em a nossa concorr\u00eancia direta. Com a Lybra estamos a otimizar a ocupa\u00e7\u00e3o, ADR e RevPAR de todos os nossos hot\u00e9is.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

    [vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”100px” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”6%” constrain_group_1=”yes” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default”…<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1156],"tags":[],"class_list":["post-278535","post","type-post","status-publish","format-standard","category-historias-de-sucesso"],"acf":[],"yoast_head":"\nSummum hotel group - 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