{"id":53377,"date":"2021-03-08T18:30:53","date_gmt":"2021-03-08T18:30:53","guid":{"rendered":"https:\/\/lybra.tech\/?p=53377"},"modified":"2021-05-26T08:19:19","modified_gmt":"2021-05-26T08:19:19","slug":"2021-le-mete-italiane-piu-cercate","status":"publish","type":"post","link":"https:\/\/www.lybra.tech\/it\/2021-le-mete-italiane-piu-cercate\/","title":{"rendered":"2021: le mete italiane pi\u00f9 cercate dai viaggiatori"},"content":{"rendered":"

TREND. <\/strong>Durante gli ultimi trenta giorni 5,6 milioni di utenti hanno cercato voli per raggiungere l\u2019Italia, 641,9 mila in pi\u00f9 rispetto al mese precedente: dopo la brusca frenata di dicembre, causata dal lockdown natalizio, le ricerche sono tornate ad aumentare gradualmente, ma sembra che nelle ultime settimane ci sia stato uno slancio pi\u00f9 forte. Rispetto al mese di gennaio, le ricerche sono aumentate del 13% ma, nonostante l\u2019Italia sia attualmente il quinto Paese pi\u00f9 cercato al mondo e il trend sembra aver trovato una sua stabilit\u00e0, forse \u00e8 ancora presto per gridare alla ripresa.<\/p>\n

\u00c8 interessante notare che sono soprattutto gli italiani ad aver contribuito alla crescita (per il 36%), insieme a spagnoli (14%), tedeschi (10%) e inglesi (10%). Quello inglese, in particolare, sembra essere il\u00a0mercato estero pi\u00f9 attivo<\/a> (grazie al programma di allentamento delle restrizioni annunciato dal governo) ma sembra che l\u2019euforia iniziale stia pian piano smorzandosi: nonostante il via libera<\/em> ai viaggi internazionali, a differenza di altri Paesi l\u2019Italia non si \u00e8 ancora espressa in merito all\u2019accoglienza dei viaggiatori vaccinati, cos\u00ec come non ha programmato corridoi turistici, o indirizzato il programma di vaccinazione in modo da creare zone turistiche Covid-free.<\/p>\n

<\/p>\n

LE DESTINAZIONI. <\/strong>Lombardia e Lazio, grazie al grande flusso dei capoluoghi, sono le Regioni pi\u00f9 cercate e da sole rappresentano il 39% delle ricerche. Durante le ultime settimane, per\u00f2, l\u2019interesse dei viaggiatori \u00e8 aumentato soprattutto per le Regioni del sud e le isole: i voli per la Sicilia, ad esempio, sono fortemente aumentati negli ultimi 30 giorni, passando da 660,7 mila a 944,4 mila, con una variazione percentuale del 42,9%. Forti aumenti anche verso la Sardegna, che passa da 271,9 mila a 378,5 mila (+39,2%). Seguono la Calabria (+16,8%), la Puglia (+15,6%), la Campania (+2,6%).<\/p>\n

\"\"<\/p>\n

Oltre a Milano e Roma, i viaggiatori sono interessati in particolare a Catania (con 484 mila voli cercati negli ultimi 30 giorni); Napoli (412 mila), Palermo (351 mila), Venezia (343 mila), Bari (229 mila) e Bologna (213 mila).<\/p>\n

\u00a0<\/strong><\/p>\n

L\u2019ESTATE ITALIANA. <\/strong>Nonostante il vivo interesse per l\u2019Italia e il risveglio di alcuni mercati, la programmazione di un viaggio, in questo momento, \u00e8 ancora ostacolata da numerosi fattori e il clima di fiducia verso i mesi estivi \u00e8 basso: il peggioramento della situazione sanitaria non ci permette ancora di fare previsioni su quello che sar\u00e0 il turismo nei mesi caldi e i viaggiatori, inevitabilmente, cercano voli con partenza a breve termine. Il 60% ha cercato voli in last minute (febbraio e marzo), mentre il 5% ha cercato voli per giugno, 6% luglio e 5% agosto. C\u2019\u00e8 da dire che sono soprattutto gli stranieri quelli che cercano nel lungo periodo: considerando il mese di luglio, ad esempio, gli stranieri sono il 73% dei viaggiatori interessati, mentre gli italiani sono il 27%.<\/p>\n

Anche nel sud e isole la distribuzione delle ricerche \u00e8 poco orientata verso i mesi estivi, soprattutto in Calabria: solo il 4% dei viaggiatori vorrebbe raggiungerla nel mese di luglio, mentre ben il 68% \u00e8 interessato a spostamenti entro il mese. Questi dati rispecchiano certamente la tradizionale composizione della domanda turistica della regione, tipicamente a basso tasso di turismo straniero e con una forte stagionalit\u00e0. L\u2019unica Regione dove sembra che ci sia un certo movimento per la stagione estiva \u00e8 la Sardegna (non a caso la prima d\u2019Italia in area bianca): ben il 42% di tutte le ricerche nazionali con arrivo nel mese di luglio \u00e8 per raggiungere gli aeroporti sardi, cos\u00ec come agosto (37%) e giugno (36%). I turisti interessati sono soprattutto italiani (66 mila), che cercano voli specialmente per il mese di agosto; seguono gli inglesi, che preferiscono il mese di luglio, mentre tedeschi e spagnoli sono meno stagionali.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

About Destination<\/b><\/p>\n

Destination is a market intelligence project created by <\/span>Lybra<\/span><\/a> \u2013 developers of the most complete, machine learning, data-centric Revenue Management System (RMS) available on the market \u2013 to share real-time, region-specific statistics, information and trends in the world of tourism.\u00a0<\/span><\/p>\n

Every day, Lybra analyzes millions of datasets \u2013 data collected from thousands of hotels\u2019 PMS and flight search data from a leading metasearch booking engine \u2013\u00a0to help hoteliers \u201clook ahead to better understand the present;\u201d in other words, Lybra helps hoteliers understand the upcoming demand for their destination and gives them the revenue management tools and actionable insights necessary, to maximize bookings and revenue.\u00a0<\/span><\/p>\n

The aim of Destination is to give hoteliers and DMOs a more expansive view of tourism news and trends in different regions around the world. Destination produces weekly Travel Demand Reports, which share tourism developments for a specific country\/region and analyze how the region\u2019s travel news has impacted tourist demand. <\/span>Follow Destination on LinkedIn to gain access to the upcoming Travel Demand Reports, which are published every Tuesday.<\/span><\/a>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

TREND. Durante gli ultimi trenta giorni 5,6 milioni di utenti hanno cercato voli per raggiungere l\u2019Italia, 641,9 mila in pi\u00f9 rispetto al mese precedente: dopo la brusca frenata di dicembre,…<\/p>\n","protected":false},"author":9,"featured_media":237965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[398,39],"tags":[424,214,198,251],"class_list":["post-53377","post","type-post","status-publish","format-standard","has-post-thumbnail","category-approfondimenti-sulle-destinazioni","category-news","tag-destination-it","tag-lybra-destination","tag-ricerche-voli","tag-turismo"],"acf":[],"yoast_head":"\n2021: le mete italiane pi\u00f9 cercate dai viaggiatori - Lybra Tech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lybra.tech\/it\/2021-le-mete-italiane-piu-cercate\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2021: le mete italiane pi\u00f9 cercate dai viaggiatori\" \/>\n<meta property=\"og:description\" content=\"TREND. 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