{"id":284461,"date":"2026-02-09T16:13:59","date_gmt":"2026-02-09T15:13:59","guid":{"rendered":"https:\/\/lybra.tech\/?p=284461"},"modified":"2026-02-10T10:41:10","modified_gmt":"2026-02-10T09:41:10","slug":"adesso-hotel-storia-di-successo","status":"publish","type":"post","link":"https:\/\/www.lybra.tech\/it\/adesso-hotel-storia-di-successo\/","title":{"rendered":"Ad\u00e8sso Hotel &#8211; Storia di successo"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;100px&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;284476&#8243; image_size=&#8221;full&#8221; max_width=&#8221;custom&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width_custom=&#8221;10vw&#8221; max_width_custom_tablet=&#8221;50vw&#8221; max_width_custom_phone=&#8221;50vw&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;3vh&#8221; custom_height_tablet=&#8221;2vh&#8221; custom_height_phone=&#8221;2vh&#8221;][split_line_heading line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; font_style=&#8221;h4&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_direction=&#8221;default&#8221; text_content=&#8221;Ad\u00e8sso Hotel&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3>Un punto di riferimento dell\u2019hospitality smart, cosy &amp; business a Roma<\/h3>\n[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<div class=\"c-message_kit__gutter\">\n<div class=\"c-message_kit__gutter__right\" role=\"presentation\" data-qa=\"message_content\">\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\">\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\">\n<div class=\"p-rich_text_block\" dir=\"auto\">\n<div class=\"p-rich_text_section\">\n<p>Una struttura di 83 camere che lavora con segmenti leisure e business<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top&#8221; top_margin=&#8221;0&#8243; top_margin_tablet=&#8221;-35px&#8221; top_margin_phone=&#8221;-35px&#8221; bottom_margin_phone=&#8221;25px&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][split_line_heading line_reveal_by_space_text_effect=&#8221;default&#8221; font_style=&#8221;p&#8221; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Con Lybra Assistant, +25% RevPAR in 3 anni&#8221; font_size=&#8221;22px&#8221; font_line_height=&#8221;1.7&#8243; animation_delay=&#8221;500&#8243; text_direction=&#8221;default&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<span style=\"font-weight: 400;\">Questa intervista \u00e8 un estratto del ciclo di incontri dedicati al Revenue Management organizzato da Zucchetti Hospitality, nato per raccontare casi concreti di strutture che hanno intrapreso un percorso strutturato e consapevole di gestione dei prezzi e delle strategie di vendita (<\/span><a href=\"https:\/\/www.zucchetti.it\/it\/cms\/news-e-eventi\/eventi-e-webinar.html\"><span style=\"font-weight: 400;\">qui per iscriversi ai prossimi eventi<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Protagonista di questa success story \u00e8 <\/span><b>Ad\u00e8sso Hotel Roma<\/b><span style=\"font-weight: 400;\">, realt\u00e0 giovane ma gi\u00e0 fortemente affermata nel segmento corporate, che ha scelto Lybra Assistant come Revenue Management System. A raccontare l\u2019esperienza \u00e8 Vito Carluccio, Revenue Manager dell\u2019hotel e consulente di AG Hotel Consulting, che ci accompagna all\u2019interno di un modello organizzativo evoluto, capace di affrontare un mercato sempre pi\u00f9 complesso e imprevedibile.<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;3vh&#8221;][split_line_heading line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; font_style=&#8221;h3&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_direction=&#8221;default&#8221; text_content=&#8221;La sfida: governare l\u2019imprevedibilit\u00e0 del segmento business&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<ul>\n<li data-start=\"171\" data-end=\"269\">\n<p data-start=\"173\" data-end=\"269\">Elevata imprevedibilit\u00e0 del segmento business, con <strong>cancellazioni sotto data<\/strong> e <strong>volumi variabili<\/strong><\/p>\n<\/li>\n<li data-start=\"270\" data-end=\"350\">\n<p data-start=\"272\" data-end=\"350\">Complessit\u00e0 nella <strong>gestione simultanea di tariffe<\/strong> corporate e domanda leisure<\/p>\n<\/li>\n<li data-start=\"351\" data-end=\"437\">\n<p data-start=\"353\" data-end=\"437\"><strong>Processi manuali<\/strong> basati su Excel e dati frammentati provenienti da sistemi diversi<\/p>\n<\/li>\n<li data-start=\"438\" data-end=\"529\">\n<p data-start=\"440\" data-end=\"529\">Difficolt\u00e0 nel l<strong>eggere tempestivamente i cambiamenti<\/strong> di mercato e adattare la strategia<\/p>\n<\/li>\n<\/ul>\n[\/vc_column_text][split_line_heading line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; font_style=&#8221;h3&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_direction=&#8221;default&#8221; text_content=&#8221;Soluzione: automazione e dati integrati con Lybra Assistant&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<ul>\n<li data-start=\"554\" data-end=\"633\">\n<p data-start=\"556\" data-end=\"633\">Adozione di <strong data-start=\"568\" data-end=\"587\">Lybra Assistant<\/strong> come <a href=\"https:\/\/www.lybra.tech\/it\/lybra-assistant-revenue-management-system\/\">RMS<\/a> per centralizzare e pulire il dato<\/p>\n<\/li>\n<li data-start=\"634\" data-end=\"718\">\n<p data-start=\"636\" data-end=\"718\">Automazione dei processi di analisi e pricing mantenendo il <strong>controllo strategico<\/strong><\/p>\n<\/li>\n<li data-start=\"719\" data-end=\"831\">\n<p data-start=\"721\" data-end=\"831\">Utilizzo di funzionalit\u00e0 chiave: <strong>Group Displacement<\/strong>, <strong>Rate Shopper<\/strong>, calendario di <strong>pick-up<\/strong> e monitoraggio voli<\/p>\n<\/li>\n<li data-start=\"832\" data-end=\"946\">\n<p data-start=\"834\" data-end=\"946\"><strong>Integrazione fluida con lo stack tecnologico<\/strong> esistente per passare rapidamente dall\u2019operativit\u00e0 alla strategia<\/p>\n<\/li>\n<\/ul>\n[\/vc_column_text][split_line_heading line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; font_style=&#8221;h3&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_direction=&#8221;default&#8221; text_content=&#8221;Risultato: pi\u00f9 efficienza, meno intermediazione, pi\u00f9 valore&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<ul>\n<li data-start=\"971\" data-end=\"1038\">\n<p data-start=\"973\" data-end=\"1038\">Incremento del <strong data-start=\"988\" data-end=\"1014\">RevPAR di circa il 25%<\/strong> negli ultimi tre anni<\/p>\n<\/li>\n<li data-start=\"1039\" data-end=\"1133\">\n<p data-start=\"1041\" data-end=\"1133\">Miglioramento dell\u2019efficienza operativa e <strong>riduzione del tempo dedicato ad attivit\u00e0 manuali<\/strong><\/p>\n<\/li>\n<li data-start=\"1134\" data-end=\"1213\">\n<p data-start=\"1136\" data-end=\"1213\"><strong>Minore dipendenza dalle OTA<\/strong> e maggiore controllo sulla strategia di vendita<\/p>\n<\/li>\n<li data-start=\"1214\" data-end=\"1294\" data-is-last-node=\"\">\n<p data-start=\"1216\" data-end=\"1294\" data-is-last-node=\"\">Capacit\u00e0 di <strong>intercettare nuovi mercati<\/strong> e segmenti di domanda in modo proattivo<\/p>\n<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;80px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f7f7f7&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; top_margin=&#8221;0&#8243; top_margin_tablet=&#8221;0&#8243; top_margin_phone=&#8221;25px&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;js&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;284480&#8243; image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Grow In&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; mask_enable=&#8221;true&#8221; mask_size=&#8221;contain&#8221; margin_bottom=&#8221;20px&#8221; margin_bottom_phone=&#8221;35px&#8221;][split_line_heading line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; font_style=&#8221;h5&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_direction=&#8221;default&#8221; text_content=&#8221;Intervista con&#8221;][\/split_line_heading][split_line_heading line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; font_style=&#8221;h3&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_direction=&#8221;default&#8221; text_content=&#8221;Vito Carluccio&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1770649853264{margin-top: -15px !important;}&#8221; el_class=&#8221;testo-specs-intervista&#8221; text_direction=&#8221;default&#8221;]\n<h4>Revenue Manager Ad\u00e8sso Hotel<\/h4>\n[\/vc_column_text][nectar_icon icon_family=&#8221;fontawesome&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;extra-color-gradient-2&#8243; icon_padding=&#8221;0px&#8221; pointer_events=&#8221;all&#8221; icon_fontawesome=&#8221;fa fa-linkedin-square&#8221; icon_size=&#8221;30&#8243; url=&#8221;https:\/\/www.linkedin.com\/in\/vito-carluccio-154a6a1b6\/overlay\/photo\/&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; font_style=&#8221;h2&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_direction=&#8221;default&#8221; text_content=&#8221;Iniziamo con una domanda preliminare: quali sono le sfide pi\u00f9 grandi nella gestione del revenue per un hotel business?&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<span style=\"font-weight: 400;\">Il business hotel riserva sfide diverse dagli alberghi che sono esclusivamente leisure perch\u00e9 i volumi sono molto meno prevedibili, pi\u00f9 variabili. Ad esempio, il cliente corporate cancella sotto data e ha un tasso di cancellazione pi\u00f9 alto perch\u00e9 l&#8217;azienda pu\u00f2 eventualmente cambiare i programmi, quindi c&#8217;\u00e8 una difficile gestione tra le tariffe negoziate con le aziende e la domanda leisure.<\/span>[\/vc_column_text][split_line_heading line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; font_style=&#8221;h2&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_direction=&#8221;default&#8221; text_content=&#8221;Qual \u00e8 stato il momento in cui avete capito che l&#8217;automazione era indispensabile?&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<span style=\"font-weight: 400;\">Lo abbiamo capito praticamente subito perch\u00e9 interfacciarsi con tutti questi input diventa molto complicato, se lo si fa manualmente. Gli sviluppi dell\u2019AI in questo senso vanno assolutamente seguiti e Lybra Assistant in questo ci fornisce un ottimo supporto. <\/span>[\/vc_column_text][split_line_heading line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; font_style=&#8221;h2&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_direction=&#8221;default&#8221; text_content=&#8221;Le tariffe corporate come le gestite adesso e soprattutto quali erano i limiti del sistema che utilizzavate prima?&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<span style=\"font-weight: 400;\">Ovviamente prima di avere un RMS si gestiva tutto su Excel, quindi creando dei report che incrociavano i dati di diversi sistemi tra channel manager, booking engine o extranet dei singoli portali. Questo ci permetteva di capire dove si stava guadagnando, in quale segmento si stava perdendo, e cose di questo tipo. Per\u00f2 la qualit\u00e0, la pulizia del dato, non erano al top delle possibilit\u00e0 perch\u00e9 ovviamente incrociando dati di sistemi diversi qualcosa pu\u00f2 sempre saltare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ora, invece, con Lybra Assistant \u00e8 diventato <strong>tutto molto pi\u00f9 veloce perch\u00e9 abbiamo un sistema di reportistica pi\u00f9 ampio e soprattutto pi\u00f9 semplice da reperire<\/strong>. L&#8217;eterogeneit\u00e0 del dato \u00e8 stata spazzata via, il dato viene solo da l\u00ec ed \u00e8 pi\u00f9 pulito. <\/span>[\/vc_column_text][split_line_heading line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; font_style=&#8221;h2&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_direction=&#8221;default&#8221; text_content=&#8221;Cosa vi ha convinto quindi a scegliere Lybra Assistant e quali sono le funzioni imprescindibili del RMS nelle vostre attivit\u00e0 quotidiane?&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<span style=\"font-weight: 400;\">Sicuramente un vantaggio competitivo \u00e8 stato il fatto di ritrovarci di fronte a un\u2019interfaccia molto intuitiva e semplice da utilizzare. Poi, sicuramente ci ha colpito il fatto che l&#8217;RMS fosse integrabile con il nostro stack tecnologico, in maniera molto fluida. <strong>Questo ci ha consentito di accedere subito ai dati presenti sulle diverse piattaforme<\/strong> e passare in tempi brevi alla fase strategica.<\/span><\/p>\n<p>Certo, va detto che <strong>Lybra Assistant ha moltissime funzionalit\u00e0 native<\/strong>. Tra quelle che mi piacciono di pi\u00f9, sicuramente c\u2019\u00e8 il modulo che ci permette di monitorare il displacement dei gruppi perch\u00e9 un albergo come il nostro, 82 camere vicino a una stazione, ha anche un segmento gruppo importante.<\/p>\n<p><span style=\"font-weight: 400;\">Mi piacerebbe spendere due parole anche per <strong>il rate shopper, uno strumento davvero utile per monitorare i competitor e avere traccia di eventuali date in cui sta succedendo qualcosa.<\/strong><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Poi, una funzione che uso molto \u00e8 il calendario per monitorare le tendenze di pick up dell\u2019hotel. Infine, come dicevo gi\u00e0 prima, ritengo molto valida tutta la parte dedicata alla reportistica.<\/span>[\/vc_column_text][split_line_heading line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; font_style=&#8221;h2&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_direction=&#8221;default&#8221; text_content=&#8221;Vuoi spiegarci pi\u00f9 nel dettaglio come utilizzi il Group Displacement?&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<span style=\"font-weight: 400;\">S\u00ec, il Group Displacement \u00e8 a tutti gli effetti un tool quotidiano per me perch\u00e9 abbiamo tantissime quotazioni soprattutto per date future da qui a 4, 6, 8 mesi. Quindi con un rapido inserimento dei dati posso ottenere un prospetto sulla data specifica che voglio monitorare e in questo modo capire se vale la pena o meno prendere il gruppo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Questo mi <strong>ha velocizzato tanto il lavoro perch\u00e9 il tool raccoglie subito i dati del passato, i dati dell&#8217;on-the-book<\/strong> e\u00a0 in un colpo d&#8217;occhio ti permette di capire se vale la pena accettare o meno quel gruppo. <\/span>[\/vc_column_text][split_line_heading line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; font_style=&#8221;h2&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_direction=&#8221;default&#8221; text_content=&#8221;Sappiamo bene che il contesto economico e politico ha causato veramente un sacco di mutamento nei mercati, in che modo avete adattato la vostra strategia?&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<span style=\"font-weight: 400;\">S\u00ec, il 2025 \u00e8 stato un anno particolare per Roma. Ci si aspettava qualcosa in pi\u00f9 dal Giubileo e le tensioni geopolitiche non hanno favorito la presenza di turisti americani, un segmento importante per noi. Lybra Assistant per\u00f2 ci ha permesso di <strong>capire subito cosa stava accadendo dal punto di vista della domanda e vedere quali altri segmenti o aree geografiche si stavano muovendo<\/strong> verso Roma. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attraverso la sezione dedicata al monitoraggio dei voli, abbiamo scoperto che 3 aeroporti cinesi avevano inaugurato nuove rotte aeree verso Roma, siamo allora riusciti a intercettare in anticipo quel tipo di domanda. La stessa strategia l\u2019abbiamo applicata ad altri paesi e in questo modo siamo riusciti a colmare ogni mancanza aprendo nuovi canali di acquisizione.<\/span>[\/vc_column_text][split_line_heading line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; font_style=&#8221;h2&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_direction=&#8221;default&#8221; text_content=&#8221;Avete usato anche l&#8217;autopilot?&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<span style=\"font-weight: 400;\">\u00a0S\u00ec, nel caso che vi raccontavo poco fa \u00e8 stato davvero molto utile. Con l\u2019autopilot possiamo impostare degli automatismi nell\u2019impostazione della tariffa, ma la cosa positiva \u00e8 che il controllo resta sempre a noi.\u00a0 <\/span>[\/vc_column_text][split_line_heading line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; font_style=&#8221;h2&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_direction=&#8221;default&#8221; text_content=&#8221;Passiamo alle KPI: quali sono i risultati che avete ottenuto in termini di RevPAR e in che modo ha impattato sull&#8217;efficienza operativa?&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<span style=\"font-weight: 400;\">Negli ultimi 3 anni il nostro RevPAR \u00e8 cresciuto di circa il 25%, si tratta di un incremento importante. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Il revenue \u00e8 quindi cresciuto, invece un dato pi\u00f9 granulare come l\u2019ADR \u00e8 calato di circa 3-4\u20ac. Pu\u00f2 sembrare un controsenso, invece non lo \u00e8 affatto perch\u00e9 significa che, utilizzando un RMS,\u00a0 siamo riusciti ad essere meno dipendenti dall\u2019intermediazione e quindi a sganciarci dalle OTA.\u00a0<\/span>[\/vc_column_text][split_line_heading line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; font_style=&#8221;h2&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; animation_type=&#8221;line-reveal-by-space&#8221; link_target=&#8221;_self&#8221; text_direction=&#8221;default&#8221; text_content=&#8221;Lybra Assistant consente di conoscere tutta una serie di informazioni grazie alla connessione con il Travel Data Lake di Zucchetti. Si tratta di dati raccolti da differenti fonti e che restituiscono al Revenue Manager dati preziosi per impostare nuove strategie. Quali sono le tue impressioni in merito?&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<span style=\"font-weight: 400;\">S\u00ec, tutta la parte dedicata al forecast \u00e8 utilissima per noi. Cos\u00ec come giudichiamo molto positivamente l\u2019autopilot: una feature che permette s\u00ec di automatizzare molto, ma che allo stesso tempo apprende da noi, impara ad adottare le dinamiche lo stile che il revenue manager adotta nelle sue scelte strategiche. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Quindi, la cosa interessante \u00e8 il fatto che pi\u00f9 si utilizza Lybra Assistant, pi\u00f9 Lybra Assistant impara ad intercettare le nostre necessit\u00e0. Questo ci aiuta nel velocizzare il processo decisionale, analizzare meglio i segnali, i trend di mercati emergenti o le variazioni economiche. Quindi tutto questo ci permette di <strong>raggiustare prezzi, ottimizzare pricing e strategia, intraprendere azioni di marketing pi\u00f9 mirate.<\/strong><\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;100px&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; 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