{"id":264446,"date":"2023-08-08T12:51:57","date_gmt":"2023-08-08T10:51:57","guid":{"rendered":"https:\/\/lybra.tech\/?p=264446"},"modified":"2023-08-08T13:18:04","modified_gmt":"2023-08-08T11:18:04","slug":"salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano","status":"publish","type":"post","link":"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/","title":{"rendered":"Salone del Mobile 2023, grandi attese per il turismo a Milano"},"content":{"rendered":"<ul>\n<li><strong>The Next, uno strumento innovativo creato da Global Blue e Lybra Tech, evidenzia presupposti positivi per l&#8217;edizione 2023 del Salone del Mobile.<\/strong><\/li>\n<li><strong>14% di crescita delle ricerche effettuate tra novembre e febbraio per il soggiorno ad aprile.<\/strong><\/li>\n<li><strong>80% della domanda da parte di stranieri: americani al primo posto.<\/strong><\/li>\n<li><strong>Il 18 aprile, primo giorno del Salone del Mobile, \u00e8 il giorno pi\u00f9 ricercato.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Milano, 6 aprile 2023<\/strong><\/p>\n<p>A due settimane dal <strong>Salone del Mobile<\/strong>, si guarda con ottimismo ai flussi turistici derivanti dalla manifestazione di punta della programmazione milanese, che potranno contribuire fortemente alla continuazione della ripresa post-Covid.<\/p>\n<p>Un\u2019osservazione possibile grazie all\u2019analisi dei dati messi a disposizione da \u201cThe Next\u201d, il report frutto della partnership tra<a href=\"https:\/\/www.globalblue.com\/\" target=\"_blank\" rel=\"noopener\"> Global Blue<\/a>, societ\u00e0 leader nel settore del Tax Free Shopping, e <a href=\"https:\/\/www.lybra.tech\/it\/lybra-business\/\" target=\"_blank\" rel=\"noopener\">Lybra Tech<\/a>, azienda italiana che sviluppa soluzioni tecnologiche basate sui big data, per destinazioni turistiche, aziende ed hotel. Lo studio mette in evidenza i risultati dell&#8217;edizione 2022 e le prospettive della domanda turistica per aprile 2023.<\/p>\n<p>Global Blue ha rilevato che lo scorso anno lo scontrino medio ha raggiunto <strong>1.278 euro<\/strong> e le vendite rispetto alla settimana pre Salone del Mobile hanno segnato una crescita del 58%. <strong>Americani, brasiliani e emiratini<\/strong> detengono i primi posti per la pi\u00f9 alta spesa Tax Free a Milano durante la settimana del Salone. Nel 2022, gli americani hanno registrato uno scontrino medio di 1.609 euro. Gli arabi hanno superato questo valore registrando una spesa media di 1.748 euro. Tra le categorie merceologiche, nel 2022 il <strong>Fashion&amp;Clothing<\/strong> segna il pi\u00f9 alto tasso di recovery di spesa tax free al 68% rispetto al Salone 2019 ed uno scontrino medio di 1.265 euro (+16%).<\/p>\n<p>Le prospettive per quest\u2019anno sono positive, tra i protagonisti i turisti USA. Lybra Tech indica infatti una <strong>crescita del 14% delle ricerche<\/strong> effettuate tra inizio novembre e fine febbraio per il periodo di soggiorno ad aprile. <strong>L&#8217;80% della domanda \u00e8 da parte di stranieri<\/strong> e i principali mercati extra UE sono appunto gli <strong>Stati Uniti al primo posto<\/strong>, seguiti dal Regno Unito e dal Brasile.<br \/>Secondo Lybra Tech, queste nazionalit\u00e0 estere maggiormente attive segnano una Booking Window media &#8211; la finestra temporale di prenotazione &#8211; di quasi 2 mesi, dato estremamente positivo che conferma l\u2019elevato desiderio dei turisti di prenotare con largo anticipo per assicurarsi un soggiorno in citt\u00e0 durante l\u2019evento. Il giorno pi\u00f9 ricercato, principalmente da turisti stranieri, \u00e8 il 18 aprile, giornata di inizio del Salone. La permanenza media straniera durante il Salone \u00e8 superiore rispetto a quella tipica delle citt\u00e0 d\u2019arte, di circa due giorni e mezzo: brasiliani e emiratini registrano infatti una permanenza media di quasi tre giorni e mezzo, aumento probabilmente dovuto all\u2019importante fiera.<br \/>I turisti attratti dalla bellezza di Milano durante la manifestazione sono prevalentemente coppie, 69% sul totale, seguite da single (19%) e famiglie (10%). Nonostante gli americani rappresentino la nazionalit\u00e0 estera pi\u00f9 attiva, il Salone continua comunque ad attirare gli italiani, grandi appassionati del design.<\/p>\n<p>L\u2019analisi di \u201cThe Next\u201d costituisce un <strong>osservatorio innovativo<\/strong>. Il lavoro \u00e8 basato sull&#8217;allineamento di due diverse fonti dati, una consuntiva e l&#8217;altra previsionale, che consente di valutare le performance Tax-Free Shopping e di confrontarle con il mercato di riferimento. I turisti, infatti, rappresentano un bacino di inestimabile valore per ogni azienda, ma i mutevoli bisogni ed i repentini cambiamenti delle dinamiche di mercato hanno reso la loro comprensione ancora pi\u00f9 importante per la strategia aziendale. \u00c8 questa ragione che ha portato alla nascita di The Next, che costituisce uno strumento unico per rendere i brand consapevoli e protagonisti delle trasformazioni del mercato turistico sempre pi\u00f9 in rapida evoluzione. Il tutto per dare alle imprese del settore l&#8217;opportunit\u00e0 di pianificare scelte di business <strong>data-driven<\/strong> attraverso la lettura e l&#8217;interpretazione della domanda turistica futura.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Next, uno strumento innovativo creato da Global Blue e Lybra Tech, evidenzia presupposti positivi per l&#8217;edizione 2023 del Salone del Mobile. 14% di crescita delle ricerche effettuate tra novembre&#8230;<\/p>\n","protected":false},"author":9,"featured_media":264447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1022],"tags":[],"class_list":["post-264446","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salone del Mobile 2023, grandi attese per il turismo a Milano - Lybra Tech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salone del Mobile 2023, grandi attese per il turismo a Milano\" \/>\n<meta property=\"og:description\" content=\"The Next, uno strumento innovativo creato da Global Blue e Lybra Tech, evidenzia presupposti positivi per l&#8217;edizione 2023 del Salone del Mobile. 14% di crescita delle ricerche effettuate tra novembre...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/\" \/>\n<meta property=\"og:site_name\" content=\"Lybra Tech\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lybra.Tech\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-08T10:51:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-08T11:18:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.lybra.tech\/wp-content\/uploads\/2023\/08\/Fiera-Milano-Rho.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2507\" \/>\n\t<meta property=\"og:image:height\" content=\"1673\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michela Ciccarelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LybraTech\" \/>\n<meta name=\"twitter:site\" content=\"@LybraTech\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michela Ciccarelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\\\/\"},\"author\":{\"name\":\"Michela Ciccarelli\",\"@id\":\"https:\\\/\\\/3.70.39.161:80\\\/#\\\/schema\\\/person\\\/84621fb3377cc4a695ffdff2b219c265\"},\"headline\":\"Salone del Mobile 2023, grandi attese per il turismo a Milano\",\"datePublished\":\"2023-08-08T10:51:57+00:00\",\"dateModified\":\"2023-08-08T11:18:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\\\/\"},\"wordCount\":615,\"publisher\":{\"@id\":\"https:\\\/\\\/3.70.39.161:80\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lybra.tech\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Fiera-Milano-Rho.jpg\",\"articleSection\":[\"Business\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\\\/\",\"url\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\\\/\",\"name\":\"Salone del Mobile 2023, grandi attese per il turismo a Milano - Lybra Tech\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/3.70.39.161:80\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lybra.tech\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Fiera-Milano-Rho.jpg\",\"datePublished\":\"2023-08-08T10:51:57+00:00\",\"dateModified\":\"2023-08-08T11:18:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lybra.tech\\\/it\\\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lybra.tech\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Fiera-Milano-Rho.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lybra.tech\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Fiera-Milano-Rho.jpg\",\"width\":2507,\"height\":1673,\"caption\":\"Fiera Milano Rho\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lybra.tech\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salone del Mobile 2023, grandi attese per il turismo a Milano\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/3.70.39.161:80\\\/#website\",\"url\":\"https:\\\/\\\/3.70.39.161:80\\\/\",\"name\":\"Lybra Tech\",\"description\":\"Data Driven Technologies\",\"publisher\":{\"@id\":\"https:\\\/\\\/3.70.39.161:80\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/3.70.39.161:80\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/3.70.39.161:80\\\/#organization\",\"name\":\"Lybra Tech\",\"url\":\"https:\\\/\\\/3.70.39.161:80\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/3.70.39.161:80\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lybra.tech\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/474179831_1391026435575399_4914270738704798078_n.jpg\",\"contentUrl\":\"https:\\\/\\\/lybra.tech\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/474179831_1391026435575399_4914270738704798078_n.jpg\",\"width\":2048,\"height\":2048,\"caption\":\"Lybra Tech\"},\"image\":{\"@id\":\"https:\\\/\\\/3.70.39.161:80\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Lybra.Tech\",\"https:\\\/\\\/x.com\\\/LybraTech\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/lybra-tech\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCaTnhHmNavtQ8D1FLj52B6g\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/lybra-destination\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/lybra-assistant\\\/\",\"https:\\\/\\\/www.facebook.com\\\/LybraDestination\\\/\",\"https:\\\/\\\/www.instagram.com\\\/lybra.tech\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/3.70.39.161:80\\\/#\\\/schema\\\/person\\\/84621fb3377cc4a695ffdff2b219c265\",\"name\":\"Michela Ciccarelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/524204375d3f0ffa528bfe33ea8b687a2d5fbf8221e6060b877cb275e2ffe736?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/524204375d3f0ffa528bfe33ea8b687a2d5fbf8221e6060b877cb275e2ffe736?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/524204375d3f0ffa528bfe33ea8b687a2d5fbf8221e6060b877cb275e2ffe736?s=96&d=mm&r=g\",\"caption\":\"Michela Ciccarelli\"},\"description\":\"Michela Ciccarelli is a Project Manager &amp; Data Analyst and works on the development of Lybra Destination, the data intelligence platform designed for destinations, tourism boards, and public institutions. With an academic background in Tourism Economics and strong expertise in statistical analysis and big data applied to tourism, Michela has built her career at the intersection of research, data, and destination strategy. Her work focuses on transforming complex datasets into clear, actionable insights that support evidence-based decision-making and smarter destination management.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/michela-ciccarelli\\\/\"],\"url\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/author\\\/michela\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salone del Mobile 2023, grandi attese per il turismo a Milano - Lybra Tech","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/","og_locale":"it_IT","og_type":"article","og_title":"Salone del Mobile 2023, grandi attese per il turismo a Milano","og_description":"The Next, uno strumento innovativo creato da Global Blue e Lybra Tech, evidenzia presupposti positivi per l&#8217;edizione 2023 del Salone del Mobile. 14% di crescita delle ricerche effettuate tra novembre...","og_url":"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/","og_site_name":"Lybra Tech","article_publisher":"https:\/\/www.facebook.com\/Lybra.Tech","article_published_time":"2023-08-08T10:51:57+00:00","article_modified_time":"2023-08-08T11:18:04+00:00","og_image":[{"width":2507,"height":1673,"url":"https:\/\/dev.lybra.tech\/wp-content\/uploads\/2023\/08\/Fiera-Milano-Rho.jpg","type":"image\/jpeg"}],"author":"Michela Ciccarelli","twitter_card":"summary_large_image","twitter_creator":"@LybraTech","twitter_site":"@LybraTech","twitter_misc":{"Scritto da":"Michela Ciccarelli","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/#article","isPartOf":{"@id":"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/"},"author":{"name":"Michela Ciccarelli","@id":"https:\/\/3.70.39.161:80\/#\/schema\/person\/84621fb3377cc4a695ffdff2b219c265"},"headline":"Salone del Mobile 2023, grandi attese per il turismo a Milano","datePublished":"2023-08-08T10:51:57+00:00","dateModified":"2023-08-08T11:18:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/"},"wordCount":615,"publisher":{"@id":"https:\/\/3.70.39.161:80\/#organization"},"image":{"@id":"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lybra.tech\/wp-content\/uploads\/2023\/08\/Fiera-Milano-Rho.jpg","articleSection":["Business"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/","url":"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/","name":"Salone del Mobile 2023, grandi attese per il turismo a Milano - Lybra Tech","isPartOf":{"@id":"https:\/\/3.70.39.161:80\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/#primaryimage"},"image":{"@id":"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lybra.tech\/wp-content\/uploads\/2023\/08\/Fiera-Milano-Rho.jpg","datePublished":"2023-08-08T10:51:57+00:00","dateModified":"2023-08-08T11:18:04+00:00","breadcrumb":{"@id":"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/#primaryimage","url":"https:\/\/www.lybra.tech\/wp-content\/uploads\/2023\/08\/Fiera-Milano-Rho.jpg","contentUrl":"https:\/\/www.lybra.tech\/wp-content\/uploads\/2023\/08\/Fiera-Milano-Rho.jpg","width":2507,"height":1673,"caption":"Fiera Milano Rho"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lybra.tech\/it\/salone-del-mobile-2023-grandi-attese-per-il-turismo-a-milano\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lybra.tech\/it\/"},{"@type":"ListItem","position":2,"name":"Salone del Mobile 2023, grandi attese per il turismo a Milano"}]},{"@type":"WebSite","@id":"https:\/\/3.70.39.161:80\/#website","url":"https:\/\/3.70.39.161:80\/","name":"Lybra Tech","description":"Data Driven Technologies","publisher":{"@id":"https:\/\/3.70.39.161:80\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/3.70.39.161:80\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/3.70.39.161:80\/#organization","name":"Lybra Tech","url":"https:\/\/3.70.39.161:80\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/3.70.39.161:80\/#\/schema\/logo\/image\/","url":"https:\/\/lybra.tech\/wp-content\/uploads\/2025\/02\/474179831_1391026435575399_4914270738704798078_n.jpg","contentUrl":"https:\/\/lybra.tech\/wp-content\/uploads\/2025\/02\/474179831_1391026435575399_4914270738704798078_n.jpg","width":2048,"height":2048,"caption":"Lybra Tech"},"image":{"@id":"https:\/\/3.70.39.161:80\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Lybra.Tech","https:\/\/x.com\/LybraTech","https:\/\/www.linkedin.com\/company\/lybra-tech\/","https:\/\/www.youtube.com\/channel\/UCaTnhHmNavtQ8D1FLj52B6g","https:\/\/www.linkedin.com\/showcase\/lybra-destination\/","https:\/\/www.linkedin.com\/showcase\/lybra-assistant\/","https:\/\/www.facebook.com\/LybraDestination\/","https:\/\/www.instagram.com\/lybra.tech\/"]},{"@type":"Person","@id":"https:\/\/3.70.39.161:80\/#\/schema\/person\/84621fb3377cc4a695ffdff2b219c265","name":"Michela Ciccarelli","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/524204375d3f0ffa528bfe33ea8b687a2d5fbf8221e6060b877cb275e2ffe736?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/524204375d3f0ffa528bfe33ea8b687a2d5fbf8221e6060b877cb275e2ffe736?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/524204375d3f0ffa528bfe33ea8b687a2d5fbf8221e6060b877cb275e2ffe736?s=96&d=mm&r=g","caption":"Michela Ciccarelli"},"description":"Michela Ciccarelli is a Project Manager &amp; Data Analyst and works on the development of Lybra Destination, the data intelligence platform designed for destinations, tourism boards, and public institutions. With an academic background in Tourism Economics and strong expertise in statistical analysis and big data applied to tourism, Michela has built her career at the intersection of research, data, and destination strategy. Her work focuses on transforming complex datasets into clear, actionable insights that support evidence-based decision-making and smarter destination management.","sameAs":["https:\/\/www.linkedin.com\/in\/michela-ciccarelli\/"],"url":"https:\/\/www.lybra.tech\/it\/author\/michela\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lybra.tech\/it\/wp-json\/wp\/v2\/posts\/264446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lybra.tech\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lybra.tech\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lybra.tech\/it\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lybra.tech\/it\/wp-json\/wp\/v2\/comments?post=264446"}],"version-history":[{"count":0,"href":"https:\/\/www.lybra.tech\/it\/wp-json\/wp\/v2\/posts\/264446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lybra.tech\/it\/wp-json\/wp\/v2\/media\/264447"}],"wp:attachment":[{"href":"https:\/\/www.lybra.tech\/it\/wp-json\/wp\/v2\/media?parent=264446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lybra.tech\/it\/wp-json\/wp\/v2\/categories?post=264446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lybra.tech\/it\/wp-json\/wp\/v2\/tags?post=264446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}