{"id":2625,"date":"2021-01-11T19:46:17","date_gmt":"2021-01-11T19:46:17","guid":{"rendered":"https:\/\/lybra.tech\/?p=2625"},"modified":"2021-05-26T08:32:56","modified_gmt":"2021-05-26T08:32:56","slug":"un-2020-da-leggere-tra-le-righe","status":"publish","type":"post","link":"https:\/\/www.lybra.tech\/it\/un-2020-da-leggere-tra-le-righe\/","title":{"rendered":"Un 2020 da leggere tra le righe"},"content":{"rendered":"

TREND.<\/strong> Lo scorso anno, durante i primi dieci giorni di gennaio, 10,5 milioni di viaggiatori da tutto il mondo cercavano voli per raggiungere il nostro Paese: oggi, mentre tutti cerchiamo di fare un bilancio delle perdite, i viaggiatori sono 1,7 milioni; l\u201983,7% in meno.<\/p>\n

Ci ritroviamo ad affrontare una situazione inaspettata poich\u00e9 nel turismo siamo abituati a cambiamenti graduali, con variazioni contenute; pensiamo ad esempio al 2017, che con un +5,3% degli arrivi fu l\u2019anno record per la crescita del turismo italiano.<\/p>\n

Attualmente le preoccupazioni pi\u00f9 diffuse sono relative a come reagir\u00e0 il settore, quando torneremo ai numeri pre-crisi e come cambier\u00e0 il turismo e i turisti. Cerchiamo, dunque, di districarci tra i dati ma la tendenza pi\u00f9 diffusa \u00e8 quella di quantificare le perdite, piuttosto che cercare di identificare come evolve l\u2019interesse dei viaggiatori o cosa aspettarsi dal domani.<\/p>\n

Una delle peculiarit\u00e0 dei dati sulle ricerche dei voli \u00e8 che oltre a rispecchiare l\u2019interesse che un Paese suscita nei potenziali turisti, rivela anche il clima di fiducia e il senso di sicurezza che tanto incidono sulla programmazione di un viaggio. Sono queste due condizioni che se prima della crisi sanitaria erano scontate per il nostro Paese, oggi vale la pena approfondire.<\/p>\n

La paura di viaggiare ha fortemente condizionato la ricerca di voli aerei, ma molto prima di quanto ci si aspettasse: le ricerche crollarono gi\u00e0 dal 20 Febbraio, quando l\u2019idea di misure restrittive era ancora lontana, i casi accertati in Italia erano ancora 3 e l\u2019Oms non aveva ancora riconosciuto il Covid come malattia mortale. Le ricerche diminuirono del 40% nel giro di una settimana e del 92% nel giro di un mese. Inevitabilmente, un\u2019altra forte riduzione \u00e8 stata registrata con la seconda ondata, anche se in questo caso la reazione dei viaggiatori fu meno precipitosa; cos\u00ec come la diminuzione delle ricerche dopo l\u2019annuncio del Dpcm Natale.<\/p>\n

Altri eventi hanno condizionato positivamente la voglia di viaggiare: a volte in modo prevedibile, come il +60,2% registrato il 16 maggio, due giorni prima la fine del lockdown; altre volte in modo meno prevedibile e con crescite pi\u00f9 contenute, ma stimolate unicamente dalla speranza. Dall\u2019inizio della seconda ondata ad oggi, infatti, i flussi di ricerca hanno registrato dei volumi molto bassi (circa il 15-20% rispetto al 2019), le possibilit\u00e0 di spostamento ridotte al minimo ed il perpetuarsi della crisi sanitaria in tutto il mondo hanno messo in crisi la fiducia dei viaggiatori. Oltre a trend caratteristici di alcuni periodi, le notizie inerenti al vaccino sembrano avere un impatto diretto sulla curva delle ricerche cos\u00ec che, dopo un mese di ottobre registrato in costante variazione media negativa, la ventata di fiducia dovuta all\u2019annuncio del vaccino Pfizer ha innescato un cambio di rotta positivo, interrotto solo dalle nuove misure restrittive; cos\u00ec come l\u2019anomalo aumento registrato attorno al 27 dicembre, nei giorni del Vaccine Day.<\/p>\n

\"\"<\/p>\n

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 <\/p>\n

About Destination<\/b><\/p>\n

Destination is a market intelligence project created by <\/span>Lybra<\/span><\/a> \u2013 developers of the most complete, machine learning, data-centric Revenue Management System (RMS) available on the market \u2013 to share real-time, region-specific statistics, information and trends in the world of tourism.\u00a0<\/span><\/p>\n

Every day, Lybra analyzes millions of datasets \u2013 data collected from thousands of hotels\u2019 PMS and flight search data from a leading metasearch booking engine \u2013\u00a0to help hoteliers \u201clook ahead to better understand the present;\u201d in other words, Lybra helps hoteliers understand the upcoming demand for their destination and gives them the revenue management tools and actionable insights necessary, to maximize bookings and revenue.\u00a0<\/span><\/p>\n

The aim of Destination is to give hoteliers and DMOs a more expansive view of tourism news and trends in different regions around the world. Destination produces weekly Travel Demand Reports, which share tourism developments for a specific country\/region and analyze how the region\u2019s travel news has impacted tourist demand. <\/span>Follow Destination on LinkedIn to gain access to the upcoming Travel Demand Reports, which are published every Tuesday.<\/span><\/a>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

TREND. Lo scorso anno, durante i primi dieci giorni di gennaio, 10,5 milioni di viaggiatori da tutto il mondo cercavano voli per raggiungere il nostro Paese: oggi, mentre tutti cerchiamo…<\/p>\n","protected":false},"author":9,"featured_media":2630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[398,39],"tags":[424,481,426,483],"class_list":["post-2625","post","type-post","status-publish","format-standard","has-post-thumbnail","category-approfondimenti-sulle-destinazioni","category-news","tag-destination-it","tag-flight-searches-it","tag-future-demand-data-it","tag-travel-news-it"],"acf":[],"yoast_head":"\nUn 2020 da leggere tra le righe - Lybra Tech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lybra.tech\/it\/un-2020-da-leggere-tra-le-righe\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un 2020 da leggere tra le righe\" \/>\n<meta property=\"og:description\" content=\"TREND. 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