{"id":262178,"date":"2023-06-08T13:37:09","date_gmt":"2023-06-08T11:37:09","guid":{"rendered":"https:\/\/lybra.tech\/?p=262178"},"modified":"2025-05-05T15:28:05","modified_gmt":"2025-05-05T13:28:05","slug":"turismo-italiano-in-ripresa-la-booking-window-si-allunga-nel-2023","status":"publish","type":"post","link":"https:\/\/www.lybra.tech\/it\/turismo-italiano-in-ripresa-la-booking-window-si-allunga-nel-2023\/","title":{"rendered":"Turismo italiano in ripresa: la booking window si allunga nel 2023"},"content":{"rendered":"

Buone notizie per gli operatori turistici italiani: la Booking Window, cio\u00e8 il periodo che intercorre tra il momento della prenotazione di un soggiorno e la data del soggiorno stesso, sta mostrando segnali incoraggianti per il 2023. Contrariamente alle aspettative, in questo anno l’intervallo di prenotazione nelle destinazioni turistiche italiane \u00e8 in aumento rispetto agli anni precedenti.<\/p>\n

Abbiamo analizzato l\u2019andamento della Booking Window nelle destinazioni turistiche italiane dal 2021 ad oggi, concentrando la nostra attenzione sui soggiorni nei mesi estivi (luglio-settembre) e considerando come periodo di ricerca quello che va da gennaio a maggio.<\/p>\n

Cos’\u00e8 la Booking Window<\/h2>\n

La Booking Window \u00e8 un indicatore fondamentale sia per gli albergatori che per le destinazioni turistiche. Un incremento della BW offre agli albergatori una visione pi\u00f9 chiara delle prenotazioni future, permettendo di adottare strategie di pricing pi\u00f9 efficaci e di gestire al meglio l’occupazione delle camere. D’altra parte, una riduzione della BW pu\u00f2 comportare difficolt\u00e0 nella gestione delle risorse umane e materiali. Per le destinazioni turistiche, la BW fornisce informazioni cruciali per la pianificazione del territorio in termini di offerta e servizi, e per definire le tempistiche delle attivit\u00e0 di marketing.<\/p>\n

Fattori che influenzano la Booking Window<\/h2>\n

Tuttavia, la Booking Window \u00e8 un indicatore estremamente sensibile, influenzato da numerosi fattori. Negli ultimi anni, a causa della pandemia e della guerra, ha subito notevoli fluttuazioni, rispecchiando l’incertezza che permeava la domanda turistica. Ecco perch\u00e9, nonostante la tendenza attuale, rimane complesso prevedere con certezza come si comporteranno i turisti nei prossimi mesi.<\/p>\n

Ricordiamo infatti che, a seguito della pandemia e dell\u2019instabilit\u00e0 delle condizioni di viaggio, la BW si era sensibilmente ridotta, con i turisti che tendevano a prenotare sempre pi\u00f9 vicini alla data di partenza. Durante l’estate del 2020, era scesa addirittura a 60 giorni nelle citt\u00e0 d’arte. Tuttavia, oggi i dati sono incoraggianti: nelle destinazioni turistiche italiane, la BW dei viaggi estivi si \u00e8 allungata rispetto a quella degli anni precedenti.<\/p>\n

Booking Window: i dati attuali<\/h2>\n

Ad esempio, a Firenze nel 2021 i turisti prenotavano in media con 111,2 giorni di anticipo, mentre nel 2023 la BW media \u00e8 salita a 118,2 giorni, circa quattro mesi prima. In Salento \u00e8 passata da 110 a 120 giorni, mentre in Val di Fassa da 107 a 113.<\/p>\n

Questo trend positivo, per\u00f2, non \u00e8 uniforme in tutto il territorio. Mentre a livello nazionale si registra un aumento, molte destinazioni non hanno ancora segnato questo incremento. Inoltre, si osservano significative differenze tra i diversi mercati. Gli italiani, ad esempio, sembrano non seguire il trend generale. Nel 2023, infatti, la finestra di prenotazione per Firenze \u00e8 diminuita di 20 giorni; per la Costiera Amalfitana di 12 giorni e per Venezia di 9 giorni.<\/p>\n

Da questi dati emerge che l’allungamento della Booking Window \u00e8 fortemente influenzato dal mercato specifico della destinazione, senza evidenziare una correlazione diretta con la tipologia di destinazione turistica o la prevalenza del mercato domestico.<\/p>\n

In conclusione, \u00e8 importante monitorare costantemente l’andamento della Booking Window, per identificare prontamente eventuali cambiamenti e adattare le strategie di gestione e marketing in modo efficace. E in questo senso, Lybra Destination<\/a> e i dati del travel data lake Zucchetti rappresentano strumenti indispensabile per leggere in tempo reale il comportamento degli utenti.<\/p>\n

 <\/p>\n

Per ulteriori dettagli e approfondimenti su questo report contattaci via email a\u00a0destination@lybra.tech<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Buone notizie per gli operatori turistici italiani: la Booking Window, cio\u00e8 il periodo che intercorre tra il momento della prenotazione di un soggiorno e la data del soggiorno stesso, sta…<\/p>\n","protected":false},"author":9,"featured_media":262181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[398],"tags":[998,996,997],"class_list":["post-262178","post","type-post","status-publish","format-standard","has-post-thumbnail","category-approfondimenti-sulle-destinazioni","tag-booking-window-it","tag-trend-turismo","tag-turismo-italiano"],"acf":[],"yoast_head":"\nTurismo italiano in ripresa: la booking window si allunga nel 2023 - Lybra Tech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lybra.tech\/it\/turismo-italiano-in-ripresa-la-booking-window-si-allunga-nel-2023\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turismo italiano in ripresa: la booking window si allunga nel 2023\" \/>\n<meta property=\"og:description\" content=\"Buone notizie per gli operatori turistici italiani: la Booking Window, cio\u00e8 il periodo che intercorre tra il momento della prenotazione di un soggiorno e la data del soggiorno stesso, sta...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lybra.tech\/it\/turismo-italiano-in-ripresa-la-booking-window-si-allunga-nel-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Lybra Tech\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lybra.Tech\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-08T11:37:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T13:28:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.lybra.tech\/wp-content\/uploads\/2023\/06\/Booking-Window.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michela Ciccarelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LybraTech\" \/>\n<meta name=\"twitter:site\" content=\"@LybraTech\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michela Ciccarelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/turismo-italiano-in-ripresa-la-booking-window-si-allunga-nel-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/turismo-italiano-in-ripresa-la-booking-window-si-allunga-nel-2023\\\/\"},\"author\":{\"name\":\"Michela Ciccarelli\",\"@id\":\"https:\\\/\\\/3.70.39.161:80\\\/#\\\/schema\\\/person\\\/84621fb3377cc4a695ffdff2b219c265\"},\"headline\":\"Turismo italiano in ripresa: la booking window si allunga nel 2023\",\"datePublished\":\"2023-06-08T11:37:09+00:00\",\"dateModified\":\"2025-05-05T13:28:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/turismo-italiano-in-ripresa-la-booking-window-si-allunga-nel-2023\\\/\"},\"wordCount\":540,\"publisher\":{\"@id\":\"https:\\\/\\\/3.70.39.161:80\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/turismo-italiano-in-ripresa-la-booking-window-si-allunga-nel-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lybra.tech\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Booking-Window.png\",\"keywords\":[\"booking window\",\"trend turismo\",\"turismo italiano\"],\"articleSection\":[\"Approfondimenti sulle destinazioni\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/turismo-italiano-in-ripresa-la-booking-window-si-allunga-nel-2023\\\/\",\"url\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/turismo-italiano-in-ripresa-la-booking-window-si-allunga-nel-2023\\\/\",\"name\":\"Turismo italiano in ripresa: la booking window si allunga nel 2023 - 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