{"id":253402,"date":"2022-10-21T12:35:14","date_gmt":"2022-10-21T10:35:14","guid":{"rendered":"https:\/\/lybra.tech\/?p=253402"},"modified":"2023-03-13T18:11:32","modified_gmt":"2023-03-13T17:11:32","slug":"turismo-in-citta-stiamo-dando-la-giusta-importanza-ad-halloween","status":"publish","type":"post","link":"https:\/\/www.lybra.tech\/it\/turismo-in-citta-stiamo-dando-la-giusta-importanza-ad-halloween\/","title":{"rendered":"Turismo in citt\u00e0: stiamo dando la giusta importanza ad Halloween?"},"content":{"rendered":"<p>Cosa ne pensate, turisticamente parlando, della festa di Halloween? Perch\u00e9 ognuno ha <strong>la propria posizione<\/strong>. Che si parli di destinazioni o singoli operatori, alcuni la intendono come un valido evento turistico da valorizzare ma troverete anche chi ne parla come un\u2019usanza straniera che piace solo ai giovanissimi. L\u2019Italia ha ormai adottato questa tradizione al punto che alcuni borghi, come quello di Castell&#8217;Arquato a Piacenza, cambiano totalmente look in stile horror; mentre in tutto il Paese si organizzano eventi dedicati. Molti invece lo considerano un weekend come gli altri e, piuttosto, si concentrano sulle imminenti festivit\u00e0 natalizie.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>PARLANO I DATI<\/strong><\/h2>\n<p>Per quantificare il peso turistico del weekend di Halloween <strong>ci siamo basati sui dati<\/strong>: abbiamo analizzato i dati di ricerca di pernottamento delle ultime otto settimane per capire se e quanto il weekend del 28-30 ottobre sia importante per i turisti. L\u2019analisi \u00e8 stata condotta considerando nove citt\u00e0 italiane, cercando di rappresentare tutte le macroaree del Paese: Torino, Trieste, Venezia, Bologna, Perugia, Firenze, Roma, Napoli e Lecce.<\/p>\n<p>Quello che emerge \u00e8 un <strong>trend condiviso da nord a sud<\/strong>: come \u00e8 possibile vedere dai grafici, che indicano le date di check-in pi\u00f9 cercate dai turisti, in tutte le citt\u00e0 c\u2019\u00e8 un picco di domanda per il weekend di Halloween. Il picco di domanda \u00e8 particolarmente evidente, nonostante le differenze tra una citt\u00e0 e l\u2019altra. Le ricerche aumentano sensibilmente rispetto al <strong>weekend precedente<\/strong>: nel caso di Trieste sono circa il 60% in pi\u00f9; mentre per Torino il 46% in pi\u00f9. Solo per Venezia, Perugia e Roma la percentuale \u00e8 minore, rispettivamente del 15%, 19% e 26%.<\/p>\n<p>&nbsp;<\/p>\n<p>Un altro dato interessante \u00e8 la <strong>permanenza media<\/strong>: in quasi tutte le citt\u00e0 analizzate la lunghezza media dei viaggi <strong>aumenta<\/strong> nel weekend di Halloween (forse proprio perch\u00e9 il 31 ottobre cade di luned\u00ec). Questo accade soprattutto a Perugia, dove la permanenza media passa da 1,8 a 2,4 notti. Dato importante anche per Roma, che passa da 2,6 a 3,0 notti.<\/p>\n<p>Cambia anche il mercato, in particolare le <strong>provenienze<\/strong>. Per il weekend di Halloween stanno arrivando ricerche soprattutto da <strong>francesi e belgi<\/strong>, che in alcune citt\u00e0 aumentano talmente la loro quota di mercato da posizionarsi ai primi posti della classifica. Questo accade soprattutto nelle citt\u00e0 di Venezia, Bologna, Torino e Roma.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cosa ne pensate, turisticamente parlando, della festa di Halloween? Perch\u00e9 ognuno ha la propria posizione. Che si parli di destinazioni o singoli operatori, alcuni la intendono come un valido evento&#8230;<\/p>\n","protected":false},"author":9,"featured_media":253427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[398,394,37,39],"tags":[424,426,483],"class_list":["post-253402","post","type-post","status-publish","format-standard","has-post-thumbnail","category-approfondimenti-sulle-destinazioni","category-destination-insights","category-news","tag-destination-it","tag-future-demand-data-it","tag-travel-news-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Turismo in citt\u00e0: stiamo dando la giusta importanza ad Halloween? - Lybra Tech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lybra.tech\/it\/turismo-in-citta-stiamo-dando-la-giusta-importanza-ad-halloween\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turismo in citt\u00e0: stiamo dando la giusta importanza ad Halloween?\" \/>\n<meta property=\"og:description\" content=\"Cosa ne pensate, turisticamente parlando, della festa di Halloween? Perch\u00e9 ognuno ha la propria posizione. Che si parli di destinazioni o singoli operatori, alcuni la intendono come un valido evento...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lybra.tech\/it\/turismo-in-citta-stiamo-dando-la-giusta-importanza-ad-halloween\/\" \/>\n<meta property=\"og:site_name\" content=\"Lybra Tech\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lybra.Tech\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-21T10:35:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-13T17:11:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.lybra.tech\/wp-content\/uploads\/2022\/10\/Turismo-in-citta-stiamo-dando-la-giusta-importanza-ad-Halloween_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"823\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michela Ciccarelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LybraTech\" \/>\n<meta name=\"twitter:site\" content=\"@LybraTech\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michela Ciccarelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/turismo-in-citta-stiamo-dando-la-giusta-importanza-ad-halloween\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/turismo-in-citta-stiamo-dando-la-giusta-importanza-ad-halloween\\\/\"},\"author\":{\"name\":\"Michela Ciccarelli\",\"@id\":\"https:\\\/\\\/3.70.39.161:80\\\/#\\\/schema\\\/person\\\/84621fb3377cc4a695ffdff2b219c265\"},\"headline\":\"Turismo in citt\u00e0: stiamo dando la giusta importanza ad Halloween?\",\"datePublished\":\"2022-10-21T10:35:14+00:00\",\"dateModified\":\"2023-03-13T17:11:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/turismo-in-citta-stiamo-dando-la-giusta-importanza-ad-halloween\\\/\"},\"wordCount\":374,\"publisher\":{\"@id\":\"https:\\\/\\\/3.70.39.161:80\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/turismo-in-citta-stiamo-dando-la-giusta-importanza-ad-halloween\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lybra.tech\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Turismo-in-citta-stiamo-dando-la-giusta-importanza-ad-Halloween_.png\",\"keywords\":[\"Destination\",\"future demand data\",\"travel news\"],\"articleSection\":[\"Approfondimenti sulle destinazioni\",\"Destination Insights\",\"News\",\"News\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/turismo-in-citta-stiamo-dando-la-giusta-importanza-ad-halloween\\\/\",\"url\":\"https:\\\/\\\/www.lybra.tech\\\/it\\\/turismo-in-citta-stiamo-dando-la-giusta-importanza-ad-halloween\\\/\",\"name\":\"Turismo in citt\u00e0: stiamo dando la giusta importanza ad Halloween? 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