{"id":2484,"date":"2020-12-21T15:49:12","date_gmt":"2020-12-21T15:49:12","guid":{"rendered":"https:\/\/lybra.tech\/?p=2484"},"modified":"2021-05-26T08:34:06","modified_gmt":"2021-05-26T08:34:06","slug":"ricerche-voli-italia","status":"publish","type":"post","link":"https:\/\/www.lybra.tech\/it\/ricerche-voli-italia\/","title":{"rendered":"I rientri natalizi e gli spostamenti dell’ultimo minuto"},"content":{"rendered":"

TREND. <\/strong>La settimana appena trascorsa \u00e8 stata molto movimentata in termini di mobilit\u00e0: in un periodo tipicamente dedicato all\u2019organizzazione dei rientri per le festivit\u00e0 natalizie, il Decreto Natale<\/a> ha sicuramente condizionato il mondo dei trasporti. Con il blocco degli spostamenti interregionali e la programmazione del lockdown, l\u2019Italia \u00e8 di nuovo bloccata e le ricerche dei voli hanno sub\u00ecto sia una diminuzione, conseguente a coloro che hanno rinunciato a muoversi, che una ulteriore concentrazione, nei giorni prima dell\u2019inizio del nuovo lockdown.<\/p>\n

Le condizioni imposte dal nuovo Dpcm<\/a> e, in generale, il senso di incertezza riguardo al futuro e alla possibilit\u00e0 di viaggiare, hanno scoraggiato molti a partire: le ricerche di voli per l\u2019Italia degli ultimi sette giorni sono diminuite del 24% rispetto alla settimana precedente, specialmente nei giorni del 18 e 19 dicembre. C\u2019\u00e8 da dire che anche nel 2019, esattamente nello stesso periodo, le ricerche di voli iniziarono gradualmente a diminuire, in modo sempre pi\u00f9 evidente con l\u2019avvicinarsi dei giorni festivi. Ovviamente si parlava di volumi molto pi\u00f9 importanti, ma, generalmente, la fine di dicembre \u00e8 tipicamente un periodo con un tasso di ricerca pi\u00f9 basso.<\/p>\n

L\u2019unico picco si \u00e8 registrato il 20 dicembre per le partenze dell\u2019ultimo minuto: questa domenica le ricerche sono aumentate del 25% rispetto al giorno precedente e per il 41% si trattava di viaggi con arrivo entro il giorno di Natale.<\/p>\n

Come gi\u00e0 ipotizzato nella nostra analisi mensile<\/a>, le ricerche effettuate in questi giorni sono state fatte principalmente per gli spostamenti di necessit\u00e0, e con l\u2019entrata in vigore del nuovo regolamento \u00e8 stata confermata l\u2019impossibilit\u00e0 di fare turismo natalizio in maniera \u201ctradizionale\u201d. \u00a0Per ora l\u2019attenzione si concentra sui prossimi 30 giorni e ci\u00f2 che gli utenti cercano dopo le feste ne rappresenta una piccola parte (33%).<\/p>\n

 <\/p>\n

DA DOVE CERCANO. <\/strong>Gli stranieri costituiscono ancora la maggioranza degli utenti che stanno cercando voli per l\u2019Italia, mantenendo i due terzi del mercato. Nonostante siano sempre gli inglesi i principali viaggiatori interessati al nostro Paese, le vicende degli ultimi giorni ci suggeriscono che difficilmente questa attenzione potr\u00e0 tradursi in possibilit\u00e0 di viaggiare: al momento l\u2019Italia ha bloccato i collegamenti da e per il Regno Unito ed \u00e8 ancora troppo presto per stimare un flusso di ritorno. Sicuramente sia italiani che stranieri dovranno attendere la fine delle festivit\u00e0 natalizie, ma oggi si aggiunge anche l\u2019ombra della terza ondata che rischia di indebolire la timida speranza di ripresa nata con la buona notizia del vaccino.<\/p>\n

Questo \u00e8 certamente un periodo nel quale assume una grande importanza il monitoraggio costante della situazione sanitaria e di come si trasforma e varia l\u2019interesse per l\u2019Italia nei viaggiatori di tutto il mondo.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

About Destination<\/b><\/p>\n

Destination is a market intelligence project created by <\/span>Lybra<\/span><\/a> \u2013 developers of the most complete, machine learning, data-centric Revenue Management System (RMS) available on the market \u2013 to share real-time, region-specific statistics, information and trends in the world of tourism.\u00a0<\/span><\/p>\n

Every day, Lybra analyzes millions of datasets \u2013 data collected from thousands of hotels\u2019 PMS and flight search data from a leading metasearch booking engine \u2013\u00a0to help hoteliers \u201clook ahead to better understand the present;\u201d in other words, Lybra helps hoteliers understand the upcoming demand for their destination and gives them the revenue management tools and actionable insights necessary, to maximize bookings and revenue.\u00a0<\/span><\/p>\n

The aim of Destination is to give hoteliers and DMOs a more expansive view of tourism news and trends in different regions around the world. Destination produces weekly Travel Demand Reports, which share tourism developments for a specific country\/region and analyze how the region\u2019s travel news has impacted tourist demand. <\/span>Follow Destination on LinkedIn to gain access to the upcoming Travel Demand Reports, which are published every Tuesday.<\/span><\/a>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

TREND. La settimana appena trascorsa \u00e8 stata molto movimentata in termini di mobilit\u00e0: in un periodo tipicamente dedicato all\u2019organizzazione dei rientri per le festivit\u00e0 natalizie, il Decreto Natale ha sicuramente…<\/p>\n","protected":false},"author":9,"featured_media":2499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[398,39],"tags":[424,481,426,483],"class_list":["post-2484","post","type-post","status-publish","format-standard","has-post-thumbnail","category-approfondimenti-sulle-destinazioni","category-news","tag-destination-it","tag-flight-searches-it","tag-future-demand-data-it","tag-travel-news-it"],"acf":[],"yoast_head":"\nI rientri natalizi e gli spostamenti dell'ultimo minuto - Lybra Tech<\/title>\n<meta name=\"description\" content=\"Cosa cercano i turisti? 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