{"id":2095,"date":"2020-11-10T10:00:19","date_gmt":"2020-11-10T10:00:19","guid":{"rendered":"https:\/\/lybra.tech\/?p=2095"},"modified":"2021-05-26T08:37:00","modified_gmt":"2021-05-26T08:37:00","slug":"ricerche-voli-ottobre-2020","status":"publish","type":"post","link":"https:\/\/www.lybra.tech\/it\/ricerche-voli-ottobre-2020\/","title":{"rendered":"Ricerche aeree: cosa “sognano” i turisti in tempi di pandemia"},"content":{"rendered":"

Anche durante la pandemia i viaggiatori non hanno smesso di effettuare ricerche e programmare i propri viaggi. Quello che si evince analizzando i dati dei voli aerei \u00e8 che la voglia di viaggiare nel medio e lungo termine \u00e8 ancora alta ed ogni giorno vengono effettuate migliaia di ricerche sulle principali destinazioni italiane.<\/p>\n

I dati provengono dal primo metasearch internazionale di voli (pi\u00f9 di cento milioni di utenti ogni mese) e ci permettono di capire come il turista sta vivendo la fase dreaming <\/strong>in questo periodo cos\u00ec particolare.<\/p>\n

Nonostante il peggioramento della situazione sanitaria il desiderio di viaggiare non si \u00e8 fermato e nell\u2019arco degli ultimi 30 giorni ben 5,9 milioni<\/strong> di utenti hanno cercato voli aerei per raggiungere l\u2019Italia. Di questi, il 68,4%<\/strong> sono stranieri (4,1 milioni), mentre gli italiani rappresentano il restante 31,6%.<\/p>\n

Come si pu\u00f2 vedere dal primo grafico a sinistra, l\u2019andamento delle ricerche non \u00e8 costante, ma ciclico: i giorni in cui gli utenti si dedicano maggiormente alla ricerca di voli sono il sabato e la domenica, mentre il marted\u00ec e il gioved\u00ec si registra un tasso di ricerca pi\u00f9 basso.<\/p>\n

Negli gli ultimi 30 giorni, durante i quali abbiamo assistito ad un nuovo inasprimento delle misure restrittive, le ricerche di voli sono sensibilmente diminuite e rispetto al mese precedente siamo passati da una media di 227 mila a 136 mila ricerche al giorno. In particolare, la prima settimana ha sub\u00ecto una variazione negativa del 29% rispetto alla precedente, mentre la seconda del 22%, salvo poi stabilizzarsi nella quarta settimana.<\/p>\n

\"\"<\/p>\n

FINESTRA DI PRENOTAZIONE. <\/strong>La gran parte degli utenti (il 50,4%) cerca voli per l\u2019Italia in Last Minute, ossia con partenza entro quindici giorni, mentre il 14,9% ha una finestra di prenotazione da 15 a 30 giorni e il 15,7% da 30 a 60 giorni. In particolare, per quanto riguarda le festivit\u00e0 natalizie<\/strong>, le ricerche aumentano sensibilmente: il 40% delle ricerche per il mese di dicembre si concentra nel periodo dal 18 al 24 dicembre, per poi diminuire sensibilmente nei giorni vicino a Capodanno. Le ricerche con partenza oltre i 90 giorni sono il 12,0% e di queste, solo il 4,3% sono per la prossima stagione estiva.<\/p>\n

DA DOVE CERCANO. <\/strong>La maggioranza degli utenti che cercano la destinazione Italia sono europei, per l\u201986%: \u00e8 un dato che rispecchia le tendenze del turismo di oggi, che spinge i turisti a ridurre le distanze di spostamento. I principali mercati extraeuropei sono gli Stati Uniti (181 mila ricerche), la Cina (93 mila) e la Russia (87 mila).<\/p>\n

Gli stranieri che cercano voli per l\u2019Italia provengono prevalentemente dal Regno Unito (18,4%), dalla Spagna (13,2%), dalla Germania (9,5%): questi tre Paesi rappresentano, insieme, il 41,1% delle ricerche. Facendo un diretto confronto con gli arrivi turistici registrati in Italia nello stesso periodo del 2019, il Regno Unito era al 5\u00b0 posto, mentre la Spagna al 7\u00b0 posto.<\/p>\n

REGIONI PI\u00d9 CERCATE. <\/strong>Lombardia e Lazio insieme rappresentano il 51% di tutte le ricerche per l\u2019Italia; seguono Veneto (10%), Sicilia (9%) e Campania (7%). In particolare, Milano, Roma e Venezia sono le citt\u00e0 pi\u00f9 cercate; seguite da Napoli, Catania e Bologna.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

About Destination<\/b><\/p>\n

Destination is a market intelligence project created by <\/span>Lybra<\/span><\/a> \u2013 developers of the most complete, machine learning, data-centric Revenue Management System (RMS) available on the market \u2013 to share real-time, region-specific statistics, information and trends in the world of tourism.\u00a0<\/span><\/p>\n

Every day, Lybra analyzes millions of datasets \u2013 data collected from thousands of hotels\u2019 PMS and flight search data from a leading metasearch booking engine \u2013\u00a0to help hoteliers \u201clook ahead to better understand the present;\u201d in other words, Lybra helps hoteliers understand the upcoming demand for their destination and gives them the revenue management tools and actionable insights necessary, to maximize bookings and revenue.\u00a0<\/span><\/p>\n

The aim of Destination is to give hoteliers and DMOs a more expansive view of tourism news and trends in different regions around the world. Destination produces weekly Travel Demand Reports, which share tourism developments for a specific country\/region and analyze how the region\u2019s travel news has impacted tourist demand. <\/span>Follow Destination on LinkedIn to gain access to the upcoming Travel Demand Reports, which are published every Tuesday.<\/span><\/a>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Anche durante la pandemia i viaggiatori non hanno smesso di effettuare ricerche e programmare i propri viaggi. 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