{"id":278429,"date":"2025-07-15T11:05:46","date_gmt":"2025-07-15T09:05:46","guid":{"rendered":"https:\/\/lybra.tech\/the-marmara-pera-histoire-de-reussite\/"},"modified":"2025-08-24T09:32:46","modified_gmt":"2025-08-24T07:32:46","slug":"the-marmara-pera-histoire-de-reussite","status":"publish","type":"post","link":"https:\/\/www.lybra.tech\/fr\/the-marmara-pera-histoire-de-reussite\/","title":{"rendered":"The Marmara Pera &#8211; Histoire de r\u00e9ussite"},"content":{"rendered":"[vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bb100px\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbtop\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb6%\u00a0\u00bb constrain_group_1=\u00a0\u00bbyes\u00a0\u00bb bottom_padding=\u00a0\u00bb6%\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; 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width=\u00a0\u00bb1\/3&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in-from-bottom\u00a0\u00bb animation_easing=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb277970&Prime; image_size=\u00a0\u00bbfull\u00a0\u00bb max_width=\u00a0\u00bbcustom\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbNone\u00a0\u00bb animation_movement_type=\u00a0\u00bbtransform_y\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width_custom=\u00a0\u00bb10vw\u00a0\u00bb max_width_custom_tablet=\u00a0\u00bb50vw\u00a0\u00bb max_width_custom_phone=\u00a0\u00bb50vw\u00a0\u00bb][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb3vh\u00a0\u00bb custom_height_tablet=\u00a0\u00bb2vh\u00a0\u00bb custom_height_phone=\u00a0\u00bb2vh\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh4&Prime; line_reveal_by_space_text_effect=\u00a0\u00bbletter-reveal-bottom\u00a0\u00bb stagger_animation=\u00a0\u00bbtrue\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb text_content=\u00a0\u00bbThe Marmara Pera\u00a0\u00bb][\/split_line_heading][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h3>Un coin de bonheur au c\u0153ur d&rsquo;Istanbul<\/h3>\n[\/vc_column_text][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<div class=\"c-message_kit__gutter\">\n<div class=\"c-message_kit__gutter__right\" role=\"presentation\" data-qa=\"message_content\">\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\">\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\">\n<div class=\"p-rich_text_block\" dir=\"auto\">\n<div class=\"p-rich_text_section\">\n<p><a href=\"https:\/\/www.themarmarahotels.com\/pera\">The Marmara Pera<\/a> est un refuge \u00e9l\u00e9gant au centre anim\u00e9 d&rsquo;Istanbul, o\u00f9 l&rsquo;art et l&rsquo;histoire se rencontrent.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bbtop\u00a0\u00bb top_margin=\u00a0\u00bb0&Prime; top_margin_tablet=\u00a0\u00bb-35px\u00a0\u00bb top_margin_phone=\u00a0\u00bb-35px\u00a0\u00bb bottom_margin_phone=\u00a0\u00bb25px\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb2\/3&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbp\u00a0\u00bb line_reveal_by_space_text_effect=\u00a0\u00bbdefault\u00a0\u00bb stagger_animation=\u00a0\u00bbtrue\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_content=\u00a0\u00bbUne solution fiable pour soutenir la tarification dynamique, la pr\u00e9vision de la demande et la prise de d\u00e9cision quotidienne\u00a0\u00bb font_size=\u00a0\u00bb22px\u00a0\u00bb font_line_height=\u00a0\u00bb1.7&Prime; animation_delay=\u00a0\u00bb500&Prime; text_direction=\u00a0\u00bbdefault\u00a0\u00bb][\/split_line_heading][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]<span style=\"font-weight: 400;\">Au c\u0153ur de la sc\u00e8ne h\u00f4teli\u00e8re dynamique d&rsquo;Istanbul, The Marmara Pera s&rsquo;impose comme un symbole de style et de sophistication, accueillant les voyageurs d&rsquo;affaires et de loisirs avec des standards \u00e9lev\u00e9s et une fine compr\u00e9hension de l&rsquo;\u00e9volution du march\u00e9. Mais derri\u00e8re sa fa\u00e7ade raffin\u00e9e, le groupe h\u00f4telier est aussi une histoire d&rsquo;innovation continue en mati\u00e8re de strat\u00e9gie de revenus. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous nous sommes entretenus avec <strong>Tolga Duman<\/strong>, <em>Responsable des R\u00e9servations \u00e0 The Marmara Pera<\/em>, Suadiye &amp; \u00c7aml\u0131ca, pour comprendre comment l&rsquo;adoption de <a href=\"https:\/\/www.lybra.tech\/fr\/lybra-assistant-revenue-management-system\/\">Lybra Assistant<\/a>\u2014exclusivement par l&rsquo;\u00e9quipe de The Marmara Pera\u2014a transform\u00e9 leurs op\u00e9rations quotidiennes, am\u00e9lior\u00e9 les indicateurs cl\u00e9s et apport\u00e9 un nouveau niveau de clart\u00e9 dans la prise de d\u00e9cision dans un environnement hautement concurrentiel. De l&rsquo;automatisation aux pr\u00e9visions plus intelligentes, voici <strong>comment les donn\u00e9es font une r\u00e9elle diff\u00e9rence<\/strong>. <\/span>[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb3vh\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh3&Prime; line_reveal_by_space_text_effect=\u00a0\u00bbletter-reveal-bottom\u00a0\u00bb stagger_animation=\u00a0\u00bbtrue\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb text_content=\u00a0\u00bbD\u00e9fi : Le besoin de rapidit\u00e9 et de pr\u00e9cision\u00a0\u00bb][\/split_line_heading][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Op\u00e9rant sur un march\u00e9 dynamique comme Istanbul, <\/span><i><span style=\"font-weight: 400;\">The Marmara Hotels<\/span><\/i><span style=\"font-weight: 400;\"> avait besoin d&rsquo;une <strong>m\u00e9thode plus intelligente pour suivre l&rsquo;\u00e9volution rapide de la demande<\/strong>.<\/span><b><br \/>\n<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Les processus manuels prenaient du temps et rendaient plus difficile la prise de<strong> d\u00e9cisions tarifaires opportunes<\/strong>.<\/span><b><br \/>\n<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L&rsquo;\u00e9quipe recherchait un syst\u00e8me capable de soutenir la tarification dynamique, les pr\u00e9visions et les <strong>ajustements strat\u00e9giques en temps r\u00e9el<\/strong>.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh3&Prime; line_reveal_by_space_text_effect=\u00a0\u00bbletter-reveal-bottom\u00a0\u00bb stagger_animation=\u00a0\u00bbtrue\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb text_content=\u00a0\u00bbSolution : des insights plus intelligents, des d\u00e9cisions plus simples\u00a0\u00bb][\/split_line_heading][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<ul>\n<li>Lybra Assistant a \u00e9t\u00e9 choisi pour son interface intuitive et la <strong>clart\u00e9 de ses signaux de demande<\/strong>.<\/li>\n<li>Le RMS a permis \u00e0 l&rsquo;\u00e9quipe d&rsquo;interpr\u00e9ter les donn\u00e9es avec confiance et d&rsquo;agir, transformant les insights en <strong>strat\u00e9gies mesurables<\/strong>.<\/li>\n<li>L&rsquo;automatisation des recommandations de prix et des pr\u00e9visions a permis au personnel de passer des t\u00e2ches routini\u00e8res \u00e0 la <strong>planification \u00e0 fort impact<\/strong>.<\/li>\n<\/ul>\n[\/vc_column_text][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh3&Prime; line_reveal_by_space_text_effect=\u00a0\u00bbletter-reveal-bottom\u00a0\u00bb stagger_animation=\u00a0\u00bbtrue\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb text_content=\u00a0\u00bbR\u00e9sultats : croissance tangible et agilit\u00e9 strat\u00e9gique\u00a0\u00bb][\/split_line_heading][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Depuis la mise en place de Lybra Assistant, l&rsquo;\u00e9quipe a constat\u00e9 des gains nets en <\/span><b>ADR et RevPAR<\/b><span style=\"font-weight: 400;\">, particuli\u00e8rement pendant les p\u00e9riodes de forte demande.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le RMS a aid\u00e9 \u00e0 r\u00e9soudre les <\/span><b>disparit\u00e9s tarifaires<\/b><span style=\"font-weight: 400;\"> et \u00e0 saisir les <\/span><b>opportunit\u00e9s de derni\u00e8re minute<\/b><span style=\"font-weight: 400;\">, soutenant la croissance du chiffre d&rsquo;affaires.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les r\u00e9servations de groupe sont d\u00e9sormais g\u00e9r\u00e9es de mani\u00e8re plus strat\u00e9gique, avec une <b>meilleure analyse du d\u00e9placement<\/b> et un alignement sur la strat\u00e9gie BAR, augmentant la rentabilit\u00e9 globale.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bb80px\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#f7f7f7&Prime; 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line_reveal_by_space_text_effect=\u00a0\u00bbletter-reveal-bottom\u00a0\u00bb stagger_animation=\u00a0\u00bbtrue\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb text_content=\u00a0\u00bbEntretien avec\u00a0\u00bb][\/split_line_heading][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh3&Prime; line_reveal_by_space_text_effect=\u00a0\u00bbletter-reveal-bottom\u00a0\u00bb stagger_animation=\u00a0\u00bbtrue\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb text_content=\u00a0\u00bbTolga Duman\u00a0\u00bb][\/split_line_heading][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1752568493224{margin-top: -15px !important;}\u00a0\u00bb el_class=\u00a0\u00bbtesto-specs-intervista\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h4>Responsable des R\u00e9servations \u00e0 The Marmara Pera, Suadiye \u00c7aml\u0131ca<\/h4>\n[\/vc_column_text][nectar_icon icon_family=\u00a0\u00bbfontawesome\u00a0\u00bb icon_style=\u00a0\u00bbdefault\u00a0\u00bb icon_color_type=\u00a0\u00bbcolor_scheme\u00a0\u00bb icon_color=\u00a0\u00bbextra-color-gradient-2&Prime; icon_padding=\u00a0\u00bb0px\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb icon_fontawesome=\u00a0\u00bbfa fa-linkedin-square\u00a0\u00bb icon_size=\u00a0\u00bb30&Prime; url=\u00a0\u00bbhttps:\/\/www.linkedin.com\/in\/tolga-duman-18460b10b\/?originalSubdomain=tr\u00a0\u00bb][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb2\/3&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh2&Prime; line_reveal_by_space_text_effect=\u00a0\u00bbletter-reveal-bottom\u00a0\u00bb stagger_animation=\u00a0\u00bbtrue\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb text_content=\u00a0\u00bbPourquoi avez-vous d\u00e9cid\u00e9 d&rsquo;adopter un RMS ? Quels \u00e9taient les besoins qui ont motiv\u00e9 cette d\u00e9cision ? \u00ab\u00a0][\/split_line_heading][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]<span style=\"font-weight: 400;\">Nous avions besoin d&rsquo;une solution fiable pour soutenir la tarification dynamique, la pr\u00e9vision de la demande et la prise de d\u00e9cision quotidienne sur un march\u00e9 dynamique. Il est devenu essentiel d&rsquo;avoir un outil qui puisse nous aider \u00e0 r\u00e9agir rapidement et intelligemment aux changements des tendances de la demande. <\/span>[\/vc_column_text][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh2&Prime; line_reveal_by_space_text_effect=\u00a0\u00bbletter-reveal-bottom\u00a0\u00bb stagger_animation=\u00a0\u00bbtrue\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb text_content=\u00a0\u00bbQuels ont \u00e9t\u00e9 les facteurs cl\u00e9s qui vous ont conduit \u00e0 choisir Lybra Assistant plut\u00f4t que d&rsquo;autres solutions sur le march\u00e9 ? Quelle est la fonctionnalit\u00e9 de Lybra Assistant que vous avez le plus appr\u00e9ci\u00e9e ? \u00ab\u00a0][\/split_line_heading][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]<span style=\"font-weight: 400;\">Nous avons choisi Lybra Assistant pour son interface \u00e9pur\u00e9e et conviviale, et la qualit\u00e9 de ses analyses de march\u00e9. Il nous permet de surveiller efficacement les tendances de la demande et facilite une prise de d\u00e9cision plus rapide et plus confiante. La capacit\u00e9 \u00e0 interpr\u00e9ter clairement les donn\u00e9es et \u00e0 agir en cons\u00e9quence est ce que nous appr\u00e9cions le plus. <\/span>[\/vc_column_text][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh2&Prime; line_reveal_by_space_text_effect=\u00a0\u00bbletter-reveal-bottom\u00a0\u00bb stagger_animation=\u00a0\u00bbtrue\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb text_content=\u00a0\u00bbComment Lybra Assistant a-t-il chang\u00e9 votre fa\u00e7on de g\u00e9rer vos op\u00e9rations quotidiennes de revenue management ? Quels sont les principaux avantages que vous avez constat\u00e9s dans votre travail gr\u00e2ce \u00e0 notre RMS ? \u00ab\u00a0][\/split_line_heading][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]<span style=\"font-weight: 400;\">Il a consid\u00e9rablement r\u00e9duit la charge de travail manuel et nous a permis de nous concentrer davantage sur la planification strat\u00e9gique. Les recommandations de prix et les pr\u00e9visions de la demande font d\u00e9sormais partie de notre routine, augmentant \u00e0 la fois l&rsquo;efficacit\u00e9 et la confiance dans nos d\u00e9cisions tarifaires quotidiennes. <\/span>[\/vc_column_text][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh2&Prime; line_reveal_by_space_text_effect=\u00a0\u00bbletter-reveal-bottom\u00a0\u00bb stagger_animation=\u00a0\u00bbtrue\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb text_content=\u00a0\u00bbComment l&rsquo;approche strat\u00e9gique du groupe a-t-elle \u00e9volu\u00e9 ?\u00a0\u00bb][\/split_line_heading][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]<span style=\"font-weight: 400;\">Nous sommes devenus plus proactifs et guid\u00e9s par les donn\u00e9es en ce qui concerne la gestion des r\u00e9servations de groupe. Avec de meilleures pr\u00e9visions et analyses de d\u00e9placement, nous sommes maintenant en mesure d&rsquo;\u00e9valuer plus pr\u00e9cis\u00e9ment la rentabilit\u00e9 des demandes de groupe et de les aligner sur notre strat\u00e9gie BAR pour \u00e9viter de compromettre les revenus globaux. <\/span>[\/vc_column_text][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh2&Prime; line_reveal_by_space_text_effect=\u00a0\u00bbletter-reveal-bottom\u00a0\u00bb stagger_animation=\u00a0\u00bbtrue\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb text_content=\u00a0\u00bbQuels r\u00e9sultats avez-vous obtenus gr\u00e2ce au travail avec notre RMS ? (en termes d&rsquo;am\u00e9lioration des KPI ou d&rsquo;augmentation des revenus) \u00ab\u00a0][\/split_line_heading][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]<span style=\"font-weight: 400;\">Nous avons observ\u00e9 des am\u00e9liorations nettes \u00e0 la fois de l&rsquo;ADR et du RevPAR, particuli\u00e8rement pendant les p\u00e9riodes de pointe. Le syst\u00e8me nous a \u00e9galement aid\u00e9s \u00e0 g\u00e9rer plus efficacement les disparit\u00e9s tarifaires et les opportunit\u00e9s de derni\u00e8re minute, entra\u00eenant une plus forte croissance du chiffre d&rsquo;affaires. <\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bb100px\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbtop\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb6%\u00a0\u00bb constrain_group_1=\u00a0\u00bbyes\u00a0\u00bb bottom_padding=\u00a0\u00bb6%\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; 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