{"id":26814,"date":"2021-02-10T17:48:38","date_gmt":"2021-02-10T17:48:38","guid":{"rendered":"https:\/\/lybra.tech\/?p=26814"},"modified":"2025-11-27T16:47:36","modified_gmt":"2025-11-27T15:47:36","slug":"viajar-a-espana-lo-que-buscan-los-turistas","status":"publish","type":"post","link":"https:\/\/www.lybra.tech\/es\/viajar-a-espana-lo-que-buscan-los-turistas\/","title":{"rendered":"Viajar a Espa\u00f1a: lo que buscan los turistas"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb row_position_desktop=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb flex_gap_desktop=\u00bb10px\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]TENDENCIA<\/strong>. Los viajeros que han buscado vuelos para ir a Espa\u00f1a se han visto ciertamente afectados por los acontecimientos del \u00faltimo a\u00f1o, pero no han abandonado del todo la idea de visitar la Pen\u00ednsula. Estamos en una \u00e9poca en la que las posibilidades de salir de vacaciones est\u00e1n muy limitadas y al viajero no le queda otra cosa que informarse, buscar y planificar a la espera de poder volver a salir.<\/p>\n

Las b\u00fasquedas de vuelos a Espa\u00f1a durante 2020 siguieron una tendencia similar a la de otros pa\u00edses europeos, especialmente del Mediterr\u00e1neo: durante los dos primeros meses del a\u00f1o el inter\u00e9s fue muy alto, pero luego sufri\u00f3 una repentina desaceleraci\u00f3n a principios de marzo. En los meses de primavera se registr\u00f3 un n\u00famero m\u00ednimo de b\u00fasquedas, debido a la escasa confianza en la demanda, y s\u00f3lo a finales de mayo la tendencia volvi\u00f3 a ser positiva. Al igual que otros destinos tur\u00edsticos predominantemente de sol y playa, las b\u00fasquedas aumentaron durante la temporada de verano (junio-julio), para volver a caer en pleno verano (agosto). Durante los \u00faltimos meses el inter\u00e9s por Espa\u00f1a registra valores todav\u00eda muy bajos, en una situaci\u00f3n bastante estacionaria: la variaci\u00f3n media de septiembre a diciembre es de +1,05%, mientras que de diciembre a hoy ha vuelto a disminuir, debido al confinamiento navide\u00f1o (+0,09%).<\/p>\n

Durante el \u00faltimo mes la tendencia de crecimiento ha mejorado ligeramente (+0,48%), pero los usuarios activos fueron un 12,4% menos que en diciembre. Hay que tener en cuenta, sin embargo, que los meses de invierno est\u00e1n condicionados por las fiestas navide\u00f1as y la necesidad de la gente de desplazarse no realmente por motivos tur\u00edsticos: podr\u00edamos decir, por tanto, que los viajeros siguen interesados en Espa\u00f1a, pero lo hacen de forma limitada y se encuentran ahora en una fase de estancamiento.<\/p>\n

\"\"<\/strong><\/p>\n

DE DONDE BUSCAN<\/strong>. En comparaci\u00f3n con los datos de asistencia tur\u00edstica registrados hasta 2019, el ranking de los principales mercados extranjeros ha sufrido cambios. El turismo espa\u00f1ol siempre ha tenido una fuerte connotaci\u00f3n extranjera, pero en la situaci\u00f3n actual la nacionalidad predominante en la b\u00fasqueda de vuelos es precisamente Espa\u00f1a (25%). Los extranjeros siguen teniendo un peso importante (75%) pero con una distribuci\u00f3n muy concentrada, de forma que los siete primeros pa\u00edses acaparan el 64% de todas las b\u00fasquedas extranjeras. Reino Unido, Alemania, Francia e Italia se confirman, incluso en tiempos de pandemia, como los mercados m\u00e1s interesados en la Pen\u00ednsula, as\u00ed como Holanda y Estados Unidos. Algunos mercados pierden poco a poco fuerza, como B\u00e9lgica, Suiza o Rusia, a diferencia de otros que ven aumentar su cuota, como Polonia y China (8\u00ba puesto, 2,3% de los usuarios).<\/p>\n

 <\/p>\n

CUANDO BUSCAN.<\/strong> Como est\u00e1 ocurriendo en la mayor\u00eda de los pa\u00edses, el booking window se ha ido reduciendo con el tiempo: hay una fuerte connotaci\u00f3n al last minute y en Espa\u00f1a hoy el booking window medio es de 58 d\u00edas. La media se ve arrastrada por el hecho de que el 37% de las b\u00fasquedas son para vuelos con llegada en el mes de febrero y el 23% en el mes de enero. Las b\u00fasquedas para los meses de primavera siguen siendo escasas: el 11% de los usuarios buscan vuelos para marzo, el 6% para abril y el 4% para mayo. Se registran aumentos especialmente para los fines de semana de marzo y el fin de semana de Pascua. En cuanto a los meses de verano, la primera semana de julio y agosto parecen interesar m\u00e1s a los viajeros. En particular, los extranjeros parecen preferir los meses de octubre, mayo y septiembre.\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Acerca de Destination<\/strong><\/p>\n

Destination es un proyecto de inteligencia de mercado creado por Lybra<\/a> -desarrolladores del sistema de gesti\u00f3n de ingresos (RMS) m\u00e1s completo, con aprendizaje autom\u00e1tico y centrado en datos disponible en el mercado- para compartir en tiempo real estad\u00edsticas, informaci\u00f3n y tendencias espec\u00edficas de cada regi\u00f3n en el mundo del turismo.<\/p>\n

Cada d\u00eda, Lybra analiza millones de conjuntos de datos -datos recogidos de miles de PMS de hoteles y datos de b\u00fasqueda de vuelos de un metabuscador l\u00edder- para ayudar a los hoteleros a \u00abmirar al futuro para entender mejor el presente\u00bb; en otras palabras, Lybra ayuda a los hoteleros a entender la demanda futura de su destino y les da las herramientas de revenue management y los conocimientos pr\u00e1cticos necesarios, para maximizar las reservas y los ingresos.<\/p>\n

El objetivo de Destination es ofrecer a los hoteleros y a las DMO una visi\u00f3n m\u00e1s amplia de las noticias y tendencias del turismo en diferentes regiones del mundo. Destination elabora informes semanales sobre la demanda de viajes, en los que se comparten las novedades tur\u00edsticas de un pa\u00eds\/regi\u00f3n en concreto y se analiza c\u00f3mo las noticias de viajes de la regi\u00f3n han influido en la demanda tur\u00edstica. Sigue a Destination en LinkedIn para acceder a los pr\u00f3ximos informes sobre la demanda de viajes, que se publican todos los martes.<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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