{"id":247344,"date":"2022-04-21T17:13:24","date_gmt":"2022-04-21T15:13:24","guid":{"rendered":"https:\/\/dev.lybra.tech\/?p=247344"},"modified":"2025-11-27T16:39:00","modified_gmt":"2025-11-27T15:39:00","slug":"el-auge-de-las-islas-canarias-en-semana-santa-que-nos-deparara-el-verano","status":"publish","type":"post","link":"https:\/\/www.lybra.tech\/es\/el-auge-de-las-islas-canarias-en-semana-santa-que-nos-deparara-el-verano\/","title":{"rendered":"El auge de las Islas Canarias en Semana Santa: \u00bfqu\u00e9 nos deparar\u00e1 el verano?"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb row_position_desktop=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb flex_gap_desktop=\u00bb10px\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]Acaba de finalizar una semana con todo agotado en Canarias: los establecimientos hoteleros han registrado una ocupaci\u00f3n cercana al 80%<\/a>, las empresas de alquiler de veh\u00edculos han corrido el riesgo de quedarse sin coches disponibles<\/a> y las compa\u00f1\u00edas a\u00e9reas han tenido reservas en algunos casos superiores a las de 2019<\/a>.<\/p>\n

Despu\u00e9s de m\u00e1s de dos a\u00f1os de restricciones, no es de extra\u00f1ar que haya tantas ganas de viajar: ya hab\u00eda una fuerte demanda de Semana Santa en toda Espa\u00f1a en las intenciones de viaje, y la previsi\u00f3n no defraud\u00f3.<\/p>\n

 <\/p>\n

\u00bfY AHORA?<\/strong><\/h2>\n

El regreso de los turistas fue un b\u00e1lsamo para los operadores tur\u00edsticos, preocupados sobre todo por la reacci\u00f3n de los mercados extranjeros ante la crisis ucraniana y tras un invierno caracterizado por los altibajos de la pandemia.<\/p>\n

Pero ahora que la Semana Santa ha terminado, \u00bfqu\u00e9 nos espera? \u00bfCu\u00e1ndo volver\u00e1n los turistas, y (lo que es m\u00e1s importante) qu\u00e9 mercados est\u00e1n interesados en Canarias? Seg\u00fan los datos de b\u00fasqueda de vuelos del metabuscador internacional m\u00e1s importante, la tendencia de la demanda es fuertemente positiva: considerando los viajes de mayo a agosto, las b\u00fasquedas en los \u00faltimos treinta d\u00edas han aumentado a un ritmo medio diario del +5,8%. Cada d\u00eda se busca una media de 85.000 vuelos para llegar a las Islas Canarias.<\/p>\n

Los turistas est\u00e1n dispuestos a salir enseguida: los vuelos que llegan en mayo son los m\u00e1s buscados y representan el 41,6% del total, seguidos por los de junio (29,2%) y julio (24,0%). En concreto, hay dos per\u00edodos muy demandados por los viajeros: los dos primeros fines de semana de mayo y el primer fin de semana de junio. En el primer caso, los picos de demanda corresponden a los d\u00edas 6 y 13 de mayo, y la demanda procede principalmente de usuarios espa\u00f1oles: la mayor\u00eda de los espa\u00f1oles interesados en viajar a Canarias el 13 de mayo proceden de Madrid, donde se celebra la fiesta de San Isidro ese mismo fin de semana. Para la fecha de junio, en cambio, las b\u00fasquedas proceden sobre todo de brit\u00e1nicos e italianos, que celebran el Jubileo de Platino de la Reina Isabel II y el D\u00eda de la Rep\u00fablica Italiana, respectivamente.<\/p>\n

 <\/p>\n

MERCADOS Y DESTINOS<\/strong><\/h2>\n

La mayor\u00eda de los turistas eligen Tenerife como destino, con un 44% de las intenciones de viaje, seguido de Gran Canaria (18%), Lanzarote (18%) y Fuerteventura (17%).<\/p>\n

El mercado nacional sigue en primer lugar y representa un tercio del total (32%). Los espa\u00f1oles siguen siendo los principales clientes en Canarias y su cuota no ha variado: en 2021 fue del 28%.<\/p>\n

Los extranjeros tienen una cuota del 68%, pero su distribuci\u00f3n var\u00eda mucho seg\u00fan el destino: en Tenerife y Fuerteventura, por ejemplo, la cuota de extranjeros es del 74%. En Lanzarote es del 69%, mientras que en Gran Canaria es del 62%.<\/p>\n

El mercado tinerfe\u00f1o est\u00e1 fuertemente vinculado a los brit\u00e1nicos: tienen una mayor cuota de b\u00fasquedas (32%) que los espa\u00f1oles (28%) y su ventana de estancia se concentra casi exclusivamente en el per\u00edodo del 28 de mayo al 2 de junio. Los italianos, en tercer lugar, tambi\u00e9n buscan vuelos sobre todo para los dos d\u00edas, pero tambi\u00e9n buscan mucho los vuelos en julio.<\/p>\n

Las b\u00fasquedas de Gran Canaria, en cambio, provienen del 41% de los espa\u00f1oles, seguidos por el 21% de los brit\u00e1nicos y el 17% de los italianos. Por lo tanto, la ventana de permanencia se desplaza m\u00e1s hacia mayo. En concreto, los espa\u00f1oles ya est\u00e1n buscando vuelos para el 17 de junio (en correspondencia con la festividad cat\u00f3lica del \u00abCorpus Christi\u00bb) y el 15 de julio (en correspondencia con Nuestra Se\u00f1ora del Carmen).<\/p>\n

 <\/p>\n

\"\"<\/p>\n

Acerca de Destination<\/strong><\/p>\n

Destination es un proyecto de inteligencia de mercado creado por Lybra -desarrolladores del sistema de gesti\u00f3n de ingresos (RMS) m\u00e1s completo, con aprendizaje autom\u00e1tico y centrado en datos disponible en el mercado- para compartir en tiempo real estad\u00edsticas, informaci\u00f3n y tendencias espec\u00edficas de cada regi\u00f3n en el mundo del turismo.<\/p>\n

Cada d\u00eda, Lybra analiza millones de conjuntos de datos -datos recogidos de miles de PMS de hoteles y datos de b\u00fasqueda de vuelos de un metabuscador l\u00edder- para ayudar a los hoteleros a \u201cmirar al futuro para entender mejor el presente\u201d; en otras palabras, Lybra ayuda a los hoteleros a entender la demanda futura de su destino y les da las herramientas de revenue management y los conocimientos pr\u00e1cticos necesarios, para maximizar las reservas y los ingresos.<\/p>\n

El objetivo de Destination es ofrecer a los hoteleros y a las DMO una visi\u00f3n m\u00e1s amplia de las noticias y tendencias del turismo en diferentes regiones del mundo. Destination elabora informes semanales sobre la demanda de viajes, en los que se comparten las novedades tur\u00edsticas de un pa\u00eds\/regi\u00f3n en concreto y se analiza c\u00f3mo las noticias de viajes de la regi\u00f3n han influido en la demanda tur\u00edstica.\u00a0Sigue a Destination en LinkedIn para acceder a los pr\u00f3ximos informes sobre la demanda de viajes, que se publican todos los martes<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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