{"id":284603,"date":"2026-02-13T14:39:07","date_gmt":"2026-02-13T13:39:07","guid":{"rendered":"https:\/\/lybra.tech\/?p=284603"},"modified":"2026-02-13T14:39:07","modified_gmt":"2026-02-13T13:39:07","slug":"%ce%bf%ce%b9-ota-%cf%83%cf%84%ce%b7%ce%bd-%ce%b5%ce%bb%ce%bb%ce%ac%ce%b4%ce%b1-%cf%84%ce%bf-2026","status":"publish","type":"post","link":"https:\/\/www.lybra.tech\/el\/%ce%bf%ce%b9-ota-%cf%83%cf%84%ce%b7%ce%bd-%ce%b5%ce%bb%ce%bb%ce%ac%ce%b4%ce%b1-%cf%84%ce%bf-2026\/","title":{"rendered":"\u039f\u03b9 OTA \u201c\u03c4\u03c1\u03ce\u03bd\u03b5\u201d \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf 25% \u03c4\u03bf\u03c5 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03bf\u03c5 \u03c4\u03b6\u03af\u03c1\u03bf\u03c5: \u03b3\u03b9\u03b1\u03c4\u03af \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c4\u03bf \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9 \u03c4\u03c9\u03bd \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b3\u03af\u03bd\u03b5\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<span style=\"font-weight: 400;\">\u0393\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03bf\u03cd\u03c2 \u0388\u03bb\u03bb\u03b7\u03bd\u03b5\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03bf \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf\u03c2: \u03b7 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 OTA \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 <\/span><b>25% \u03c4\u03bf\u03c5 \u03c4\u03b6\u03af\u03c1\u03bf\u03c5 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2<\/b><span style=\"font-weight: 400;\">. \u03a3\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ce\u03bd \u03b5\u03be\u03cc\u03b4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03af\u03b5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2, \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b2\u03b1\u03c1\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1. \u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03c5\u03c7\u03b1\u03af\u03bf \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf 2026 \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03c4\u03c9\u03bd <\/span><b>\u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd<\/b><span style=\"font-weight: 400;\"> \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03be\u03b1\u03bd\u03ac \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03ba\u03b5\u03bd\u03c4\u03c1\u03bf \u03c4\u03c9\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd Revenue Management \u03c3\u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0397 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03c4\u03cc\u03c3\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c7\u03ac\u03c1\u03b7 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03b5\u03b6\u03cc\u03bd \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03ba\u03b1\u03bb\u03bf\u03ba\u03b1\u03b9\u03c1\u03b9\u03bd\u03bf\u03cd\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b4\u03b5\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2. \u039f \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03cc\u03c2: \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03c1\u03bd\u03ac \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 <\/span><b>Booking.com<\/b><span style=\"font-weight: 400;\"> \u03ba\u03b1\u03b9 \u03b7 <\/span><b>Expedia<\/b><span style=\"font-weight: 400;\">, \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bb\u03bb\u03ac \u03ba\u03c1\u03b1\u03c4\u03bf\u03cd\u03bd \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2, \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 20\u201325%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a4\u03bf\u03c5\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf\u03c5\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2, \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03af \u03c4\u03bf\u03c5 Revenue Management \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u201c\u03ba\u03cc\u03c8\u03bf\u03c5\u03bc\u03b5\u201d \u03c4\u03b9\u03c2 OTA, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1<\/span><b> \u03b5\u03be\u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf distribution mix<\/b><span style=\"font-weight: 400;\">. \u0394\u03b7\u03bb\u03b1\u03b4\u03ae: \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b9\u03c2 OTA \u03c9\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b1\u03bb\u03bb\u03ac \u2013 \u03cc\u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u2013 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03c4\u03bf \u03ac\u03bc\u03b5\u03c3\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 (\u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03be\u03b5\u03c7\u03bd\u03ac\u03bc\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03c4\u03bf\u03c5 direct marketing). \u0395\u03b4\u03ce \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9 \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae digital \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u039f \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc\u03c2 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc\u03c2, \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ae, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0388\u03bd\u03b1 \u03b1\u03c1\u03b3\u03cc site, \u03bc\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf \u03b3\u03b9\u03b1 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ac, \u03ae \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03bf booking engine \u03b5\u03af\u03bd\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03bf \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03bf \u03b3\u03b9\u03b1 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03bc\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03bc\u03ad\u03bd\u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03bc\u03b5 \u03bb\u03af\u03b3\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c4\u03b9\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b1\u03be\u03af\u03b1\u03c2 (\u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b7 \u03b1\u03ba\u03cd\u03c1\u03c9\u03c3\u03b7, upgrade, \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03bd\u03cc\u03bc\u03b9\u03b1) \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03c0\u03b1\u03af\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b1 metasearch \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf <\/span><b>Google Hotel Ads<\/b><span style=\"font-weight: 400;\">, \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b9\u03c2 OTA \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0391\u03bd \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03c9\u03c3\u03c4\u03ac \u03bc\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03ac\u03bc\u03b5\u03c3\u03b5\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u201c\u03b8\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9\u201d \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0391\u03c0\u03cc \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac\u03c2 Revenue Management, \u03b7 \u03c4\u03ac\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7: <\/span><b>\u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c4\u03b5\u03c2 \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2, \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c3\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/b><span style=\"font-weight: 400;\">. \u03a4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b9\u03bc\u03ad\u03c2 \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a3\u03b5 \u03bc\u03b9\u03b1 \u03c4\u03cc\u03c3\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c4\u03bf \u03bd\u03b1 \u03b1\u03c6\u03ae\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03c3\u03c4\u03b9\u03c2 OTA \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c7\u03ae \u03bc\u03b9\u03b1\u03c2 \u03b4\u03bf\u03bc\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b5\u03c1\u03b4\u03ce\u03bd. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03b7 \u03bf\u03b9\u03ba\u03bf\u03b4\u03cc\u03bc\u03b7\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03ac\u03bc\u03b5\u03c3\u03c9\u03bd \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u2013 \u03bc\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03bd\u03c4\u03ac\u03be\u03b9\u03b1 \u03c4\u03c9\u03bd \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03b9\u03ce\u03bd \u2013 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae, \u03b1\u03bb\u03bb\u03ac \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c3\u03c6\u03ac\u03bb\u03b9\u03c3\u03b7 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03c9\u03bd \u03c0\u03b5\u03c1\u03b9\u03b8\u03c9\u03c1\u03af\u03c9\u03bd \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b1. \u03a4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03c4\u03bf\u03c5 \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf: \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd, \u03bd\u03b1 \u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03c4\u03c9\u03bd OTA \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac, \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c0\u03c1\u03bf\u03c2 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u03a4\u03bf Framework \u03c4\u03b7\u03c2 Lybra \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 OTA: 3 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u03a4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u2013 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03c4\u03bf \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03b9\u03c2 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03b5\u03b4\u03ce, \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b1\u03c4\u03b1 \u03c4\u03bf \u03b6\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac \u03c3\u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03c3\u03bf\u03c5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b8\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc framework \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c3\u03b5 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1.<\/span><\/p>\n<p><b>STEP 1: \u03a0\u03c1\u03bf\u03c3\u03b4\u03b9\u03cc\u03c1\u03b9\u03c3\u03b5 \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2 \u03c3\u03bf\u03c5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u03a0\u03c1\u03b9\u03bd \u03b5\u03be\u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c0\u03bf\u03cd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c3\u03b1\u03b9. \u03a4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7\u03c2.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a4\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03bf Rate Shopper \u03c4\u03b7\u03c2 Lybra \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03ce\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9 OTA \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a5\u03c0\u03bf\u03bb\u03cc\u03b3\u03b9\u03c3\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac: \u03b1\u03bd \u03b7 Booking.com \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf \u03c3\u03c4\u03b1 150\u20ac \u03bc\u03b5 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b1 22% (= 33\u20ac), \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf site \u03c3\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bc\u03c6\u03ad\u03c1\u03bf\u03bd \u03ae \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b9\u03b8\u03ad\u03bc\u03b5\u03bd\u03b7 \u03b1\u03be\u03af\u03b1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0395\u03bd\u03c4\u03cc\u03c0\u03b9\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 OTA \u201c\u03ba\u03b1\u03bd\u03b9\u03b2\u03b1\u03bb\u03af\u03b6\u03bf\u03c5\u03bd\u201d \u03c4\u03b9\u03c2 \u03ac\u03bc\u03b5\u03c3\u03b5\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 (\u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03cc\u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5\u03c2 \u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u039a\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf: \u039c\u03b7\u03bd \u03bc\u03c0\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03cc\u03bb\u03b5\u03bc\u03bf \u03c4\u03b9\u03bc\u03ce\u03bd. \u0394\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b5 price parity \u03ba\u03b1\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c3\u03c4\u03bf site (\u03c0.\u03c7. \u03c0\u03c1\u03c9\u03b9\u03bd\u03cc, upgrade, \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1 \u03b1\u03ba\u03cd\u03c1\u03c9\u03c3\u03b7\u03c2).<\/span><\/p>\n<p><b>STEP 2: \u03a0\u03b9\u03ac\u03c3\u03b5 \u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c0\u03c1\u03b9\u03bd \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 OTA<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u039f \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u201chotel Santorini\u201d \u03c3\u03c4\u03b7 Google \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03b9\u03c3\u03c4\u03cc\u03c2 \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 OTA. \u0388\u03c7\u03b5\u03b9\u03c2 3\u20135 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03bf\u03bd \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9\u03c2.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a4\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0395\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03bf Google Hotel Ads \u03c3\u03b5 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 Dynamic Pricing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9 Lybra Assistant: \u03cc\u03c4\u03b1\u03bd \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 flight searches \u03b3\u03b9\u03b1 \u0391\u03b8\u03ae\u03bd\u03b1, \u039c\u03cd\u03ba\u03bf\u03bd\u03bf \u03ae \u03a1\u03cc\u03b4\u03bf, \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9\u03c2 \u03ad\u03b3\u03ba\u03b1\u03b9\u03c1\u03b1 \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03bf\u03b9 OTA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 alerts: \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd = \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd direct \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd + \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b9\u03bc\u03ce\u03bd \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u039a\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf: \u039f\u03b9 OTA \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac budget. \u0395\u03c3\u03cd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u0391\u03bd \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03c0\u03cc\u03c4\u03b5 \u03b8\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b7\u03b8\u03b5\u03af\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">STEP 3: \u0391\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0397 \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c4\u03b9\u03bc\u03ce\u03bd \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03b7\u03bd \u03b7\u03bc\u03ad\u03c1\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7. \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7, \u03bf\u03b9 \u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c7\u03b1\u03bc\u03ad\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ae \u03c7\u03b1\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a4\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0395\u03c6\u03ac\u03c1\u03bc\u03bf\u03c3\u03b5 Dynamic Pricing \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 \u03a0\u03c1\u03bf\u03b2\u03bb\u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 (\u03b1\u03c0\u03cc flight searches)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 \u0391\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 (Rate Shopper)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 \u03a0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc pick-up<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 Group Displacement Analysis: \u03cc\u03c4\u03b1\u03bd \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03af\u03c4\u03b7\u03bc\u03b1 group \u03b1\u03c0\u03cc OTA, \u03c5\u03c0\u03bf\u03bb\u03cc\u03b3\u03b9\u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd \u03c3\u03c5\u03bc\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ae \u03b1\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 (FIT) \u03ac\u03bc\u03b5\u03c3\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac: Standard \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf \u03c3\u03b5 parity \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, Superior\/Deluxe \u03bc\u03b5 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7 10\u201315% \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u039a\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf: \u03a4\u03bf dynamic pricing \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u201c\u03ba\u03c5\u03bd\u03b7\u03b3\u03ac\u03c2\u201d \u03c4\u03b9\u03c2 OTA, \u03b1\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9\u03c2 \u03c0\u03cc\u03c4\u03b5 \u03c3\u03b5 \u03c3\u03c5\u03bc\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c2 (\u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf\u03c2, last-minute \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7) \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03bc\u03c0\u03c4\u03b5\u03b9\u03c2 (\u03c5\u03c8\u03b7\u03bb\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf\u03c2, early bookings).<\/span><\/p>\n<p><b>FAQ<\/b><\/p>\n<p><b>\u03a0\u03cc\u03c3\u03bf \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bf\u03b9 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 OTA \u03c4\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u039f\u03b9 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf 20\u201325% \u03b1\u03bd\u03ac \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7, \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf. \u03a3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03b7 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 Booking.com \u03ae \u03b7 Expedia \u03c3\u03c5\u03c7\u03bd\u03ac \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03ad\u03bb\u03b8\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03ac\u03bc\u03b5\u03c3\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2.<\/span><\/p>\n<p><b>\u03a3\u03c5\u03bc\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03bd \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 OTA;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u039d\u03b1\u03b9, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd. \u039f\u03b9 OTA \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf. \u0397 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03be\u03b9\u03c3\u03bf\u03c1\u03c1\u03cc\u03c0\u03b7\u03c3\u03b7: tactical \u03c7\u03c1\u03ae\u03c3\u03b7 OTA \u03cc\u03c4\u03b1\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03bf\u03c5 direct \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ae\u03b4\u03b7 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae.<\/span><\/p>\n<p><b>\u03a0\u03ce\u03c2 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03ac\u03bc\u03b5\u03c3\u03b5\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bb\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c0\u03ac\u03bd\u03c9 \u03c3\u03b5 \u03c4\u03c1\u03af\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 \u0393\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf, mobile-first site \u03bc\u03b5 \u03b5\u03cd\u03c7\u03c1\u03b7\u03c3\u03c4\u03bf booking engine<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 \u0391\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03bd\u03cc\u03bc\u03b9\u03b1 \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf site<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 \u03a7\u03c1\u03ae\u03c3\u03b7 metasearch \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Google Hotel Ads \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c2 \u03c4\u03b9\u03c2 OTA \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b1\u03c1\u03cc\u03bd\u03c4\u03b1 \u03c3\u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2, \u03c0\u03c1\u03b9\u03bd \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u00ab\u03b1\u03c0\u03bf\u03c1\u03c1\u03bf\u03c6\u03b7\u03b8\u03b5\u03af\u00bb \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 OTA.<\/span><\/p>\n<p><b>\u0392\u03bf\u03b7\u03b8\u03ac \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf dynamic pricing \u03c3\u03c4\u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03b9\u03ce\u03bd OTA;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u039d\u03b1\u03b9, \u03b5\u03c6\u03cc\u03c3\u03bf\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac. \u03a3\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03c0\u03cc\u03c4\u03b5 \u03b4\u03af\u03bd\u03b5\u03b9\u03c2 \u03b2\u03ac\u03c1\u03bf\u03c2 \u03c3\u03c4\u03bf direct \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c4\u03b5 \u03c3\u03c4\u03b9\u03c2 OTA.<\/span><\/p>\n<p><b>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1\u03c2 OTA \u03ba\u03b1\u03b9 direct \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03ad\u03bc\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u201c\u03c4\u03bf\u03c5 \u03b5\u03bd\u03cc\u03c2 \u03b5\u03bd\u03b1\u03bd\u03c4\u03af\u03bf\u03bd \u03c4\u03bf\u03c5 \u03ac\u03bb\u03bb\u03bf\u03c5\u201d. \u0395\u03af\u03bd\u03b1\u03b9 \u03b8\u03ad\u03bc\u03b1 \u03b3\u03bd\u03ce\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd. \u03a4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ac \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 OTA<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 \u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 direct marketing \u03bc\u03b5 \u03c4\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 \u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03c9\u03bd \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u039c\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae, \u03b7 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae \u03c0\u03b1\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;&#8230;<\/p>\n","protected":false},"author":3,"featured_media":284606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[796],"tags":[1186,1211],"class_list":["post-284603","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hotel-management-el","tag-revenue-management-el","tag-revenue-management-"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u039f\u03b9 OTA \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c4\u03bf 2026 \u2013 \u0388\u03c9\u03c2 25% \u03c4\u03bf\u03c5 \u03c4\u03b6\u03af\u03c1\u03bf\u03c5 \u03c4\u03c9\u03bd \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03c9\u03bd \u03c3\u03b5 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2<\/title>\n<meta name=\"description\" content=\"\u039f\u03b9 OTA \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c4\u03bf 2026: \u0397 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 \u03ad\u03c9\u03c2 25% \u03c4\u03bf\u03c5 \u03c4\u03b6\u03af\u03c1\u03bf\u03c5 \u03c4\u03c9\u03bd \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03c9\u03bd \u03c3\u03b5 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2. \u0391\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03c4\u03b5 \u03c4\u03bf case study \u03bc\u03b1\u03c2.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lybra.tech\/el\/%ce%bf%ce%b9-ota-%cf%83%cf%84%ce%b7%ce%bd-%ce%b5%ce%bb%ce%bb%ce%ac%ce%b4%ce%b1-%cf%84%ce%bf-2026\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u039f\u03b9 OTA \u201c\u03c4\u03c1\u03ce\u03bd\u03b5\u201d \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf 25% \u03c4\u03bf\u03c5 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03bf\u03c5 \u03c4\u03b6\u03af\u03c1\u03bf\u03c5: \u03b3\u03b9\u03b1\u03c4\u03af \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c4\u03bf \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9 \u03c4\u03c9\u03bd 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content=\"https:\/\/www.lybra.tech\/el\/%ce%bf%ce%b9-ota-%cf%83%cf%84%ce%b7%ce%bd-%ce%b5%ce%bb%ce%bb%ce%ac%ce%b4%ce%b1-%cf%84%ce%bf-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Lybra Tech\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lybra.Tech\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-13T13:39:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.lybra.tech\/wp-content\/uploads\/2026\/02\/cover-blog-1-060226.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"669\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Stefano Sciamanna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LybraTech\" \/>\n<meta name=\"twitter:site\" content=\"@LybraTech\" \/>\n<meta name=\"twitter:label1\" 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