{"id":283682,"date":"2025-12-22T11:40:14","date_gmt":"2025-12-22T10:40:14","guid":{"rendered":"https:\/\/lybra.tech\/?p=283682"},"modified":"2025-12-30T15:41:19","modified_gmt":"2025-12-30T14:41:19","slug":"%ce%be%ce%b5%ce%bd%ce%bf%ce%b4%ce%bf%cf%87%ce%b5%ce%b9%ce%b1%ce%ba%cf%8c-revenue-management-%cf%83%cf%84%ce%b7%ce%bd-%ce%b5%ce%bb%ce%bb%ce%ac%ce%b4%ce%b1-2026-%cf%84%cf%81%ce%af%ce%b1-%cf%83%ce%b5","status":"publish","type":"post","link":"https:\/\/www.lybra.tech\/el\/%ce%be%ce%b5%ce%bd%ce%bf%ce%b4%ce%bf%cf%87%ce%b5%ce%b9%ce%b1%ce%ba%cf%8c-revenue-management-%cf%83%cf%84%ce%b7%ce%bd-%ce%b5%ce%bb%ce%bb%ce%ac%ce%b4%ce%b1-2026-%cf%84%cf%81%ce%af%ce%b1-%cf%83%ce%b5\/","title":{"rendered":"\u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03cc Revenue Management \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 2026: \u03c4\u03c1\u03af\u03b1 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03b4\u03b5\u03bd \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03c5\u03c0\u03cc\u03c8\u03b7"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\u03a3\u03c4\u03b7\u03bd \u0391\u03b8\u03ae\u03bd\u03b1, \u03c4\u03bf\u03bd \u0399\u03bf\u03cd\u03bb\u03b9\u03bf \u03c4\u03bf\u03c5 2025, \u03c4\u03bf RevPAR \u03bc\u03b5\u03b9\u03ce\u03b8\u03b7\u03ba\u03b5 \u03ba\u03b1\u03c4\u03ac 2,5%, \u03c4\u03b7\u03bd \u03ce\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03b7 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b7 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c6\u03b5 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7. \u0394\u03b5\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03cd\u03bc\u03c0\u03c4\u03c9\u03bc\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b4\u03bf\u03bc\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03cc\u03c0\u03b9\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03be\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03bf\u03b9 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd.<\/span><\/p>\n

\u03a4\u03bf 2026 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03bc\u03b1\u03b6\u03af \u03c4\u03bf\u03c5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03cc revenue management \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1: \u03c0\u03af\u03b5\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7\u03c2 (feeder markets), \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b5\u03c1\u03c7\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ad\u03c2 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf overtourism. \u038c\u03c3\u03bf\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd, \u03ba\u03b9\u03bd\u03b4\u03c5\u03bd\u03b5\u03cd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c7\u03ac\u03c3\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ae \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1.<\/span><\/p>\n

\u0388\u03c7\u03bf\u03c5\u03bc\u03b5 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9 \u03c4\u03c1\u03af\u03b1 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03b1\u03bd\u03b1\u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03b3\u03b9\u03b1 \u03c4\u03bf 2026, \u03b1\u03bb\u03bb\u03ac \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b7 \u03c0\u03bb\u03b5\u03b9\u03bf\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ce\u03bd \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bd\u03b1 \u03b1\u03b3\u03bd\u03bf\u03b5\u03af. \u03a3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 \u03c0\u03bf\u03c5, \u03b1\u03bd \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c6\u03b1\u03b9\u03bd\u03bf\u03bc\u03b5\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03bb\u03ae \u03c3\u03b5\u03b6\u03cc\u03bd \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac \u03bc\u03b5 \u03b4\u03b9\u03b1\u03b2\u03c1\u03c9\u03bc\u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03b1\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2.<\/span><\/p>\n

Revenue management: \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf pricing, \u03bc\u03b9\u03b1 \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03af\u03b1 \u03b1\u03be\u03af\u03b1\u03c2<\/b><\/h2>\n

\u03a0\u03c1\u03b9\u03bd \u03bc\u03c0\u03bf\u03cd\u03bc\u03b5 \u03c3\u03c4\u03b1 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1, \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b1\u03b8\u03b1\u03c1\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9 \u03b5\u03bd\u03bd\u03bf\u03bf\u03cd\u03bc\u03b5 \u03cc\u03c4\u03b1\u03bd \u03bc\u03b9\u03bb\u03ac\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03cc revenue management \u03c4\u03bf 2026. \u0393\u03b9\u03b1\u03c4\u03af \u03c0\u03bb\u03ad\u03bf\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u00ab\u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03c9 \u03ae \u03ba\u03b1\u03c4\u03b5\u03b2\u03ac\u03b6\u03c9 \u03c4\u03b9\u03bc\u03ad\u03c2\u00bb. \u0395\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03b9\u03c2, \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae, \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae.<\/span><\/p>\n

\u03a4\u03bf revenue management \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03bd\u03b1 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03ac \u03c4\u03bf\u03c5, \u03c0\u03bf\u03c5\u03bb\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf, \u03c3\u03c4\u03bf\u03bd \u03c3\u03c9\u03c3\u03c4\u03cc \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03c3\u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c4\u03b9\u03bc\u03ae, \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd.<\/b> \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ae \u03b5\u03be\u03b9\u03c3\u03bf\u03c1\u03c1\u03cc\u03c0\u03b7\u03c3\u03b7 \u03c4\u03c1\u03b9\u03ce\u03bd \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ce\u03bd: \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 (\u03c0\u03cc\u03c3\u03b1 \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03b1 \u03c0\u03bf\u03c5\u03bb\u03ac\u03c9), ADR (\u03c3\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03bc\u03ad\u03c3\u03b7 \u03c4\u03b9\u03bc\u03ae) \u03ba\u03b1\u03b9 \u03bc\u03af\u03b3\u03bc\u03b1 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd (direct, OTA, tour operator, corporate).<\/span><\/p>\n

\u03a4\u03bf 2026, \u03cc\u03bc\u03c9\u03c2, \u03c4\u03bf revenue management \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03b7.<\/b>\u038c\u03c7\u03b9 \u03b1\u03bd\u03c4\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c5\u03c4\u03ae \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03ae \u03c4\u03b7\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 <\/span>\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2<\/b>, <\/span>\u03c1\u03c5\u03b8\u03bc\u03bf\u03cd \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd<\/b>, <\/span>\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd<\/b>, <\/span>\u03c4\u03bf\u03c0\u03b9\u03ba\u03ce\u03bd \u03b5\u03ba\u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03c9\u03bd<\/b> \u03ba\u03b1\u03b9 <\/span>\u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ce\u03bd.\u0388\u03bd\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03b9 \u03bd\u03b1 \u00ab\u03b3\u03b5\u03bc\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03b1\u00bb \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b5\u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2, \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03c7\u03ac\u03c3\u03b5\u03b9 15\u201320 \u03b5\u03c5\u03c1\u03ce ADR \u03b1\u03bd\u03ac \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf.<\/b><\/p>\n

\u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ad\u03be\u03c5\u03c0\u03bd\u03b7 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/b> \u03a3\u03be\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c0\u03c9\u03c2 \u03b7 \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b9\u03bc\u03ce\u03bd \u03c3\u03b5 10 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2, 8 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03c9\u03bd, 365 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03ba\u03b1\u03b9 4 segments \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd (leisure, business, groups, last minute) \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 116.800 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 pricing \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf. \u0391\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03b4\u03cd\u03bd\u03b1\u03c4\u03bf \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bb\u03ac\u03b8\u03b7!\u00a0 \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03c4\u03b1 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b1 RMS \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03bf\u03bd revenue manager: \u03c4\u03bf\u03bd \u03b1\u03c0\u03b5\u03bb\u03b5\u03c5\u03b8\u03b5\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c1\u03bf\u03c5\u03c4\u03af\u03bd\u03b1\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c3\u03c4\u03b9\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c3\u03b5 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b5\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2, B2B \u03b4\u03b9\u03b1\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7.<\/span><\/p>\n

\u03a4\u03bf revenue management \u03c4\u03bf\u03c5 2026 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bf\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03b7\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9 \u00ab\u03b1\u03c5\u03c4\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2\u00bb. \u0395\u03af\u03bd\u03b1\u03b9 \u03bf \u03bd\u03b5\u03c5\u03c1\u03b1\u03bb\u03b3\u03b9\u03ba\u03cc\u03c2 \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03ae\u03c2 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2, \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 marketing, operations, finance \u03ba\u03b1\u03b9 guest experience.<\/span><\/p>\n

\u03a3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf 1 \u2014 \u0397 \u03c3\u03b9\u03c9\u03c0\u03b7\u03bb\u03ae \u03ba\u03b1\u03bd\u03b9\u03b2\u03b1\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7: \u03cc\u03c4\u03b1\u03bd 1 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03bf \u03ba\u03bb\u03af\u03bd\u03b5\u03c2 Airbnb \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b5\u03c2<\/b><\/h3>\n

\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac \u03c3\u03c4\u03b1 \u03bc\u03ac\u03c4\u03b9\u03b1 \u03cc\u03bb\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03bb\u03af\u03b3\u03bf\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03cc \u03c4\u03bf\u03c5. \u03a4\u03bf\u03bd \u0399\u03bf\u03cd\u03bb\u03b9\u03bf \u03c4\u03bf\u03c5 2025, \u03b7 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03be\u03b5\u03c0\u03ad\u03c1\u03b1\u03c3\u03b5 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c6\u03bf\u03c1\u03ac \u03c4\u03bf 1 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03bf \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b5\u03c2 \u03ba\u03bb\u03af\u03bd\u03b5\u03c2 \u03c3\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b2\u03c1\u03b1\u03c7\u03c5\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1\u03c2 \u03bc\u03af\u03c3\u03b8\u03c9\u03c3\u03b7\u03c2 \u2014 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 895.000 \u03ba\u03bb\u03af\u03bd\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ce\u03bd \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03c9\u03bd.<\/span><\/p>\n

\u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03c7\u03ac\u03bd\u03bf\u03c5\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac: \u03b7 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03cc\u03c4\u03b9 \u03c7\u03ac\u03bd\u03bf\u03c5\u03bd \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b4\u03b9\u03b1\u03c0\u03c1\u03b1\u03b3\u03bc\u03ac\u03c4\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u038c\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b7\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03c3\u03c4\u03bf Airbnb \u03ad\u03bd\u03b1 \u03b4\u03b9\u03b1\u03bc\u03ad\u03c1\u03b9\u03c3\u03bc\u03b1 150 \u03b5\u03c5\u03c1\u03ce \u03c3\u03c4\u03bf \u03ba\u03ad\u03bd\u03c4\u03c1\u03bf \u03c4\u03b7\u03c2 \u0391\u03b8\u03ae\u03bd\u03b1\u03c2 \u2014 \u03bc\u03b5 \u03ba\u03bf\u03c5\u03b6\u03af\u03bd\u03b1, \u03c0\u03bb\u03c5\u03bd\u03c4\u03ae\u03c1\u03b9\u03bf \u03ba\u03b1\u03b9 \u00ab\u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u00bb \u2014 \u03ad\u03bd\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf 3 \u03b1\u03c3\u03c4\u03ad\u03c1\u03c9\u03bd \u03c3\u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c0\u03bb\u03ad\u03bf\u03bd \u03bd\u03b1 \u03b6\u03b7\u03c4\u03ac 180 \u03b5\u03c5\u03c1\u03ce \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03b1\u03c6\u03ae \u03ba\u03b1\u03b9 \u03c7\u03b5\u03b9\u03c1\u03bf\u03c0\u03b9\u03b1\u03c3\u03c4\u03ae \u03c0\u03c1\u03bf\u03c3\u03c4\u03b9\u03b8\u03ad\u03bc\u03b5\u03bd\u03b7 \u03b1\u03be\u03af\u03b1.<\/span><\/p>\n

\u03a4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 \u0399\u039d\u03a3\u0395\u03a4\u0395 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf\u03bd \u0399\u03bf\u03cd\u03bb\u03b9\u03bf \u03c4\u03bf\u03c5 2025 \u03c4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u0391\u03b8\u03ae\u03bd\u03b1\u03c2 \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b1\u03bd \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 83,3% (\u03b1\u03c0\u03cc 86,4% \u03c4\u03bf 2024), \u03b5\u03bd\u03ce \u03c4\u03bf ADR \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b5 \u03bc\u03cc\u03bb\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac 1,1% \u2014 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b1\u03bd\u03b5\u03c0\u03b1\u03c1\u03ba\u03ae\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03bb\u03b7\u03b8\u03c9\u03c1\u03b9\u03c3\u03bc\u03cc \u03c4\u03c9\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ce\u03bd \u03b5\u03be\u03cc\u03b4\u03c9\u03bd. \u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1; \u039c\u03b5\u03af\u03c9\u03c3\u03b7 RevPAR \u03ba\u03b1\u03c4\u03ac 2,5%.<\/span><\/p>\n

\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b9\u03bf \u03cd\u03c0\u03bf\u03c5\u03bb\u03bf. \u03a4\u03bf\u03bd \u039f\u03ba\u03c4\u03ce\u03b2\u03c1\u03b9\u03bf \u03c4\u03bf\u03c5 2025 \u03c4\u03ad\u03b8\u03b7\u03ba\u03b1\u03bd \u03c3\u03b5 \u03b9\u03c3\u03c7\u03cd \u03bd\u03ad\u03bf\u03b9 \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b2\u03c1\u03b1\u03c7\u03c5\u03c7\u03c1\u03cc\u03bd\u03b9\u03b5\u03c2 \u03bc\u03b9\u03c3\u03b8\u03ce\u03c3\u03b5\u03b9\u03c2: \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1\u03c2, \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c6\u03bf\u03c1\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7, \u03cc\u03c1\u03b9\u03b1 \u03c3\u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03b1\u03ba\u03b9\u03bd\u03ae\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b9\u03b4\u03b9\u03ce\u03c4\u03b7\u03c2. \u039c\u03ad\u03c4\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc, \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf. Property management companies \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03c7\u03b9\u03bb\u03b9\u03ac\u03b4\u03b5\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u00abmini \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b5\u03c2\u00bb Airbnb \u03bc\u03b5 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc pricing, concierge \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 standards \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1 \u03bc\u03b5 boutique hotels.<\/span><\/p>\n

\u03a4\u03bf 2026, \u03c4\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b5\u03c1\u03b1\u03c3\u03b9\u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03b4\u03b9\u03b1\u03bc\u03b5\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03af\u03ba\u03c4\u03c5\u03b1 \u03b2\u03c1\u03b1\u03c7\u03c5\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1\u03c2 \u03bc\u03af\u03c3\u03b8\u03c9\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c6\u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03cd\u03c0\u03bf\u03c5 aparthotel \u03bc\u03b5 \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1 direct booking.<\/b><\/p>\n

\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b3\u03b9\u03b1 \u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03cc revenue management:<\/b>
\n<\/b> \u0394\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03c0\u03b9\u03b1 \u03b7 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03bc\u03cc\u03bd\u03bf \u03c4\u03c9\u03bd \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03ce\u03bd competitor. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03c9\u03b8\u03b5\u03af \u03c3\u03c4\u03bf benchmarking \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf ADR \u03c4\u03c9\u03bd \u03b2\u03c1\u03b1\u03c7\u03c5\u03c7\u03c1\u03cc\u03bd\u03b9\u03c9\u03bd \u03bc\u03b9\u03c3\u03b8\u03ce\u03c3\u03b5\u03c9\u03bd \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae\u03c2, \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03c5\u03c4\u03cc \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc price cap \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03af\u03b4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b7. \u0391\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03bf\u03cd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03bc\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03bf Airbnb \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03ac\u03c8\u03b5\u03b9: \u03c0\u03c1\u03c9\u03b9\u03bd\u03cc, loyalty \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1, business services, curated \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2. \u039a\u03b1\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c7\u03b5\u03b9\u03c1\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc pricing: \u03c3\u03c4\u03bf\u03c5\u03c2 shoulder months, \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf Airbnb \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 (\u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf booking window, \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1), \u03c4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b1\u03ba\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd margin. \u03a3\u03c4\u03b7\u03bd \u03c5\u03c8\u03b7\u03bb\u03ae \u03c3\u03b5\u03b6\u03cc\u03bd, \u03b7 \u03bc\u03ac\u03c7\u03b7 \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf value proposition, \u03cc\u03c7\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7 \u03c4\u03b9\u03bc\u03ae.<\/span><\/p>\n

\u03a3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf 2 \u2014 \u039f \u03c0\u03cc\u03bb\u03b5\u03bc\u03bf\u03c2 \u03c4\u03c9\u03bd shoulder months: \u03a4\u03bf\u03c5\u03c1\u03ba\u03af\u03b1 vs \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u039c\u03ac\u03b9\u03bf \u03ba\u03b1\u03b9 \u03a3\u03b5\u03c0\u03c4\u03ad\u03bc\u03b2\u03c1\u03b9\u03bf;<\/b><\/h3>\n

\u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf \u03b1\u03c6\u03bf\u03c1\u03ac \u03ad\u03bd\u03b1\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03c0\u03bf\u03c5 \u03bb\u03af\u03b3\u03bf\u03b9 \u0388\u03bb\u03bb\u03b7\u03bd\u03b5\u03c2 revenue managers \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac: \u03c4\u03b7 \u03bc\u03ac\u03c7\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2 \u03ce\u03bc\u03bf\u03c5 \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03b5 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03bc\u03b5\u03c3\u03bf\u03b3\u03b5\u03b9\u03b1\u03ba\u03bf\u03cd\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2, \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c4\u03b7\u03bd \u03a4\u03bf\u03c5\u03c1\u03ba\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u039a\u03c1\u03bf\u03b1\u03c4\u03af\u03b1.<\/span><\/p>\n

\u03a4\u03bf\u03bd \u0399\u03bf\u03cd\u03bb\u03b9\u03bf \u03c4\u03bf\u03c5 2025, \u03b7 \u03a4\u03bf\u03c5\u03c1\u03ba\u03af\u03b1 \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b5 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 5% \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u03b1\u03c6\u03af\u03be\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf 2024, \u03bc\u03b5 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03c0\u03c4\u03ce\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03c9\u03bd \u0397\u03a0\u0391 (-21,9%) \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u0399\u03c1\u03ac\u03bd (-18,9%). \u0388\u03bd\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03c6\u03b1\u03b9\u03bd\u03bf\u03bc\u03b5\u03bd\u03b9\u03ba\u03ac \u03b5\u03c5\u03bd\u03bf\u03b5\u03af \u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03ba\u03c1\u03cd\u03b2\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03c3\u03c4\u03bf\u03c5\u03c2 shoulder months.<\/span><\/p>\n

\u039c\u03b5\u03c4\u03b1\u03be\u03cd \u0391\u03c0\u03c1\u03b9\u03bb\u03af\u03bf\u03c5\u2013\u039c\u03b1\u0390\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03a3\u03b5\u03c0\u03c4\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5\u2013\u039f\u03ba\u03c4\u03c9\u03b2\u03c1\u03af\u03bf\u03c5, \u03b7 \u03a4\u03bf\u03c5\u03c1\u03ba\u03af\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ac marketing budgets \u03c3\u03b5 segments \u03c0\u03bf\u03c5 \u03b7 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03bb\u03b5\u03af: digital nomads, \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03af\u03bf\u03c5\u03c2 \u03ac\u03bd\u03c9 \u03c4\u03c9\u03bd 60 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03ae\u03c0\u03b9\u03bf \u03ba\u03bb\u03af\u03bc\u03b1 \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03c0\u03c1\u03bf\u03c3\u03b9\u03c4\u03cc wellness tourism. \u03a4\u03bf \u03bc\u03ad\u03c3\u03bf ADR \u03c4\u03b7\u03c2 \u03a4\u03bf\u03c5\u03c1\u03ba\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03c3\u03b5\u03b6\u03cc\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b1\u03ba\u03c1\u03ac\u03c2 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1\u03c2 \u03c4\u03b1\u03be\u03af\u03b4\u03b9\u03b1 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03b9\u03c7\u03bc\u03ae\u03c2.<\/span><\/p>\n

\u03a4\u03bf\u03bd \u0399\u03bf\u03cd\u03bb\u03b9\u03bf \u03c4\u03bf\u03c5 2025, \u03b7 \u039a\u03c1\u03bf\u03b1\u03c4\u03af\u03b1 \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ae \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03b1\u03c6\u03af\u03be\u03b5\u03c9\u03bd \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03bc\u03ae\u03bd\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03c5 \u03ad\u03c4\u03bf\u03c5\u03c2, \u03b4\u03b9\u03b1\u03ba\u03cc\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03c0\u03bf\u03bb\u03c5\u03b5\u03c4\u03ae \u03b1\u03bd\u03bf\u03b4\u03b9\u03ba\u03ae \u03c0\u03bf\u03c1\u03b5\u03af\u03b1. \u03a0\u03b1\u03c1\u03ac \u03c4\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03cc\u03c4\u03b9 \u03c0\u03cc\u03bb\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf \u039d\u03c4\u03bf\u03c5\u03bc\u03c0\u03c1\u03cc\u03b2\u03bd\u03b9\u03ba \u03ba\u03b1\u03b9 \u03c4\u03bf \u03a3\u03c0\u03bb\u03b9\u03c4 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2, \u03b7 \u03c7\u03ce\u03c1\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03b7\u03c2 \u03c3\u03c4\u03b1 \u03b1\u03bd\u03ce\u03c4\u03b5\u03c1\u03b1 segments \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 city break. \u03a4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf positioning \u03c4\u03c9\u03bd \u03b4\u03cd\u03bf \u03c7\u03c9\u03c1\u03ce\u03bd \u03c3\u03c5\u03b3\u03ba\u03bb\u03af\u03bd\u03b5\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf: \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03bd\u03b5\u03c1\u03ac, \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03bb\u03b7\u03c1\u03bf\u03bd\u03bf\u03bc\u03b9\u03ac, Instagram-friendly \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03af.<\/span><\/p>\n

\u0397 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03a0\u03ac\u03c1\u03bf\u03c5. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 early booking \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf 2026, \u03b7 \u03a0\u03ac\u03c1\u03bf\u03c2 \u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 2025, \u03bc\u03b5 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd. \u0393\u03b9\u03b1\u03c4\u03af; \u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u00ab\u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9\u00bb \u03bc\u03b9\u03b1 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7: \u00ab\u03b7 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ae \u039c\u03cd\u03ba\u03bf\u03bd\u03bf\u03c2, \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c3\u03b9\u03c4\u03ae \u03ba\u03b1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03bf\u03c1\u03b5\u03c3\u03bc\u03ad\u03bd\u03b7\u00bb. \u0388\u03bd\u03b1 \u03b1\u03bc\u03c5\u03bd\u03c4\u03b9\u03ba\u03cc positioning \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03be\u03bf \u03c4\u03b7\u03c2 \u03a3\u03b1\u03bd\u03c4\u03bf\u03c1\u03af\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u039c\u03c5\u03ba\u03cc\u03bd\u03bf\u03c5, \u03c0\u03bf\u03c5 \u03c4\u03bf 2025 \u03b5\u03af\u03b4\u03b1\u03bd \u03c0\u03c4\u03ce\u03c3\u03b7 revenue (-7,4% \u03ba\u03b1\u03b9 -19% \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1), \u03c0\u03b1\u03c1\u03ac \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ad\u03c2 \u03ae \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u2014 \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03cc\u03c4\u03b9 \u03bc\u03b5\u03af\u03c9\u03c3\u03b1\u03bd \u03c4\u03b9\u03bc\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03cc\u03b3\u03ba\u03bf\u03c5\u03c2.<\/span><\/p>\n

\u03a4\u03bf 2026, \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03bc\u03ac\u03c7\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03b1\u03bb\u03bf\u03ba\u03b1\u03af\u03c1\u03b9 \u03bc\u03b5 \u03ba\u03b1\u03bb\u03bf\u03ba\u03b1\u03af\u03c1\u03b9. \u0395\u03af\u03bd\u03b1\u03b9 \u0391\u03c0\u03c1\u03af\u03bb\u03b9\u03bf\u03c2\u2013\u039c\u03ac\u03b9\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03a3\u03b5\u03c0\u03c4\u03ad\u03bc\u03b2\u03c1\u03b9\u03bf\u03c2\u2013\u039f\u03ba\u03c4\u03ce\u03b2\u03c1\u03b9\u03bf\u03c2, \u03cc\u03c0\u03bf\u03c5 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03cc\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf-\u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03ad\u03be\u03c5\u03c0\u03bd\u03bf \u201cpackaging\u201d \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd, \u03cc\u03c7\u03b9 \u03bc\u03b5 \u03b1\u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c4\u03b5\u03c2 \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2.<\/span><\/p>\n

\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b3\u03b9\u03b1 \u03c4\u03bf revenue management:<\/b>
\n<\/b> \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 shoulder months, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ae \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03c9\u03bd. \u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1: \u03c0\u03b1\u03ba\u03ad\u03c4\u03b1 wellness + \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd (yoga retreat \u03bc\u03b5 \u03b1\u03c1\u03c7\u03b1\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2), workation \u03bc\u03b5 \u03b5\u03b2\u03b4\u03bf\u03bc\u03b1\u03b4\u03b9\u03b1\u03af\u03b5\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd coworking, \u03b3\u03b1\u03c3\u03c4\u03c1\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03c0\u03b9\u03ba\u03bf\u03cd\u03c2 chefs. \u0391\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 cross-country benchmarking: \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b5\u03bd\u03c4\u03cc\u03c2 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03a4\u03bf\u03c5\u03c1\u03ba\u03af\u03b1 (Bodrum, Antalya), \u039a\u03c1\u03bf\u03b1\u03c4\u03af\u03b1 (Dubrovnik, Hvar), \u039a\u03cd\u03c0\u03c1\u03bf. \u0393\u03b9\u03b1\u03c4\u03af \u03bf \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1. \u039a\u03b1\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2: \u03c0\u03c7 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 low-cost \u03c0\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u0391\u03b8\u03ae\u03bd\u03b1\/\u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7 \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u039a\u03c9\u03bd\u03c3\u03c4\u03b1\u03bd\u03c4\u03b9\u03bd\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\/\u03a3\u03c0\u03bb\u03b9\u03c4 \u03b3\u03b9\u03b1 \u03ad\u03b3\u03ba\u03b1\u03b9\u03c1\u03b7 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03c9\u03bd \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2.<\/span><\/p>\n

\u03a3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf 3 \u2014 \u0397 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03c4\u03bf\u03c5 revenue management: \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b1\u03c1\u03cc\u03bd \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03ac\u03bb\u03bb\u03bf\u03b9<\/b><\/h3>\n

\u03a4\u03bf \u03c4\u03c1\u03af\u03c4\u03bf \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03c7\u03c4\u03bf\u03cd\u03bd \u03cc\u03c3\u03bf\u03b9 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c3\u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf: \u03c4\u03bf revenue management \u00ab\u03bc\u03b5 \u03c4\u03bf \u03ad\u03bd\u03c3\u03c4\u03b9\u03ba\u03c4\u03bf\u00bb \u2014 \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u2014 \u03b4\u03b5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c0\u03b9\u03b1 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ad\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03ba\u03ac\u03b8\u03b5 48 \u03ce\u03c1\u03b5\u03c2.<\/b><\/p>\n

\u0388\u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1. \u03a3\u03c4\u03b7\u03bd \u039a\u03c1\u03ae\u03c4\u03b7, \u03c4\u03bf \u0397\u03c1\u03ac\u03ba\u03bb\u03b5\u03b9\u03bf \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ad\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c0\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03b3\u03b5\u03c1\u03bc\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03cc\u03bb\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03a6\u03c1\u03b1\u03bd\u03ba\u03c6\u03bf\u03cd\u03c1\u03c4\u03b7, \u03b1\u03c0\u03cc \u03b1\u03b5\u03c1\u03bf\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 Aegean Airlines \u03ba\u03b1\u03b9 \u03b7 Lufthansa, \u03bc\u03b5 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c3\u03b5 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2. \u0391\u03c5\u03c4\u03ae \u03b7 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03bd\u03ad\u03b2\u03b1\u03bb\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u0393\u03b5\u03c1\u03bc\u03b1\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u0399\u03c3\u03c1\u03b1\u03ae\u03bb \u03c4\u03b7\u03bd \u03ac\u03bd\u03bf\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03bf\u03ba\u03b1\u03af\u03c1\u03b9, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ac \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac trends \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/span><\/p>\n

\u038c\u03c3\u03bf\u03b9 \u03b5\u03af\u03c7\u03b1\u03bd revenue management system \u03c3\u03c5\u03bd\u03b4\u03b5\u03b4\u03b5\u03bc\u03ad\u03bd\u03bf \u03bc\u03b5 flight search intent data \u03b1\u03cd\u03be\u03b7\u03c3\u03b1\u03bd \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7. \u038c\u03c3\u03bf\u03b9 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03bd \u03c3\u03c4\u03bf \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc, \u03ad\u03c7\u03b1\u03c3\u03b1\u03bd 20\u201330 \u03b5\u03c5\u03c1\u03ce ADR \u03b1\u03bd\u03ac \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf.<\/span><\/p>\n

\u0397 AI \u03c3\u03c4\u03bf revenue management \u03c4\u03bf\u03c5 2026 \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u00ab\u03bf\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c1\u03c5\u03b8\u03bc\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2\u00bb. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03c1\u03af\u03b1 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b1 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1:<\/span><\/p>\n

    \n
  1. \u03a5\u03c0\u03b5\u03c1\u03c4\u03bf\u03c0\u03b9\u03ba\u03cc demand forecasting.<\/b> \u038c\u03c7\u03b9 \u00ab\u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac\u00bb, \u03b1\u03bb\u03bb\u03ac \u00ab\u039d\u03ac\u03be\u03bf\u03c2, \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03a3\u03b1\u03b2\u03b2\u03b1\u03c4\u03bf\u03ba\u03cd\u03c1\u03b9\u03b1\u03ba\u03bf \u0399\u03bf\u03c5\u03bd\u03af\u03bf\u03c5, \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b5\u03c2 \u0393\u03b5\u03c1\u03bc\u03b1\u03bd\u03ce\u03bd 35\u201350\u00bb. \u0391\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03b9 machine learning \u03b1\u03bd\u03b1\u03bb\u03cd\u03bf\u03c5\u03bd \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 Google Flights, Skyscanner \u03ba\u03b1\u03b9 Booking \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03bf\u03c5\u03bd \u03ad\u03b3\u03ba\u03b1\u03b9\u03c1\u03b1 \u03c0\u03cc\u03c4\u03b5 \u03ad\u03bd\u03b1\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf-\u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c0\u03bb\u03b7\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd \u03ba\u03bf\u03c1\u03b5\u03c3\u03bc\u03cc.<\/span><\/li>\n
  2. Sentiment pricing.<\/b> \u0395\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03c3\u03c4\u03bf pricing \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd ADR, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 real-time review scores, social mentions, \u03c4\u03bf\u03c0\u03b9\u03ba\u03ce\u03bd events. \u0391\u03bd \u03ad\u03bd\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03c3\u03c4\u03b7 \u03a3\u03b1\u03bd\u03c4\u03bf\u03c1\u03af\u03bd\u03b7 \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03b8\u03b5\u03af \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc travel influencer \u03bc\u03b5 500.000 followers, \u03c4\u03bf RMS \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf \u00ab\u03be\u03ad\u03c1\u03b5\u03b9\u00bb \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 72 \u03ce\u03c1\u03b5\u03c2 \u2014 \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c1\u03b8\u03b5\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ac \u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7.<\/span><\/li>\n
  3. Scenario modeling.<\/b> \u00ab\u03a4\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd \u03ba\u03bb\u03b5\u03af\u03c3\u03c9 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf\u03bd \u039c\u03ac\u03c1\u03c4\u03b9\u03bf;\u00bb \u00ab\u03a0\u03cc\u03c3\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03c7\u03ac\u03bd\u03c9 \u03b1\u03bd \u03b1\u03c5\u03be\u03ae\u03c3\u03c9 \u03ba\u03b1\u03c4\u03ac 5% \u03c4\u03b9\u03c2 direct booking \u03c4\u03b9\u03bc\u03ad\u03c2 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03c9\u03bd OTA;\u00bb \u0397 AI \u03b4\u03b5\u03bd \u03b4\u03af\u03bd\u03b5\u03b9 \u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03bf\u03c3\u03bf\u03bc\u03bf\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03b5 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03bf \u03cc\u03b3\u03ba\u03bf \u03b4\u03b9\u03b1\u03c3\u03c4\u03b1\u03c5\u03c1\u03c9\u03bc\u03ad\u03bd\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd. <\/span>\u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03bd \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1\u03bd CFO \u03c0\u03bf\u03c5 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9 24\/7 \u03c3\u03b5 what-if \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1!<\/b><\/li>\n<\/ol>\n

    \u0397 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 boutique hotel \u03c3\u03c4\u03b7\u03bd \u03a0\u03ac\u03c1\u03bf. \u03a4\u03bf 2024 \u03b4\u03bf\u03cd\u03bb\u03b5\u03c5\u03b5 \u03bc\u03b5 Excel \u03ba\u03b1\u03b9 \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03bf pricing. \u0395\u03c4\u03ae\u03c3\u03b9\u03bf RevPAR: 142 \u03b5\u03c5\u03c1\u03ce. \u03a4\u03bf 2025 \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 RMS \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03c3\u03b5 AI. \u0395\u03c4\u03ae\u03c3\u03b9\u03bf RevPAR: 168 \u03b5\u03c5\u03c1\u03ce (+18%). \u038c\u03c7\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u00ab\u03b7 AI \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b1\u03b3\u03b9\u03ba\u03ae\u00bb, \u03b1\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 1.200 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b1\u03b4\u03cd\u03bd\u03b1\u03c4\u03bf \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b1, \u03c0\u03c1\u03bf\u03ad\u03b2\u03bb\u03b5\u03c8\u03b5 demand spikes \u03b1\u03c0\u03cc \u03b1\u03bd\u03b5\u03c1\u03c7\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 (\u03a0\u03bf\u03bb\u03c9\u03bd\u03af\u03b1, \u039f\u03bb\u03bb\u03b1\u03bd\u03b4\u03af\u03b1) \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03bc\u03b5 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c4\u03bf \u03bc\u03af\u03b3\u03bc\u03b1 OTA vs direct.<\/span><\/p>\n

    \u03a4\u03bf 2026, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b5\u03c0\u03b9\u03b2\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03bc\u03b5\u03b3\u03ac\u03bb\u03bf vs \u03bc\u03b9\u03ba\u03c1\u03cc\u00bb \u03ae \u00abluxury vs budget\u00bb. \u0398\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u00abdata-driven vs intuition-driven\u00bb.<\/span><\/p>\n

    \u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b3\u03b9\u03b1 \u03c4\u03bf revenue management:<\/b>
    \n<\/b> \u0394\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03af data scientists \u03c3\u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03c3\u03b1\u03c2. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 revenue management system \u03bc\u03b5 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03c9\u03bc\u03ad\u03bd\u03bf machine learning, \u03ad\u03c4\u03bf\u03b9\u03bc\u03b5\u03c2 API \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 PMS, channel manager, Google Hotel Ads \u03ba\u03b1\u03b9 metasearch. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae KPI: \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf RevPAR, \u03b1\u03bb\u03bb\u03ac \u03b1\u03ba\u03c1\u03b9\u03b2\u03b5\u03af\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03b9\u03c2, conversion rate \u03b1\u03bd\u03ac segment, attribution revenue \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9. \u039a\u03b1\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7: <\/span>\u03bf revenue manager \u03c4\u03bf\u03c5 2026 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u00abprice setter\u00bb, \u03b5\u03af\u03bd\u03b1\u03b9 \u00abstrategy curator\u00bb \u03c0\u03bf\u03c5 \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03cd\u03b5\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03b5\u03c0\u03b9\u03ba\u03c5\u03c1\u03ce\u03bd\u03b5\u03b9 AI \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c6\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03ac\u03bd\u03c9 \u03c3\u03b5 \u03c0\u03bf\u03c3\u03bf\u03c4\u03b9\u03ba\u03ac insights.<\/b><\/p>\n

    \u03a3\u03cd\u03bd\u03bf\u03c8\u03b7: \u03a4\u03bf 2026 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03b1\u03b2\u03b5\u03cd\u03c3\u03b5\u03b9 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5\u03bb\u03ac\u03bd\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c3\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5\u03bb\u03ac\u03bd\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1<\/b><\/p>\n

    \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c4\u03c1\u03af\u03b1 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 \u2014 Airbnb \u03ba\u03b1\u03bd\u03b9\u03b2\u03b1\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03c0\u03cc\u03bb\u03b5\u03bc\u03bf\u03c2 \u03c4\u03c9\u03bd shoulder months, AI vs \u03ad\u03bd\u03c3\u03c4\u03b9\u03ba\u03c4\u03bf \u2014 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03b9\u03c2. \u03a3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7. \u03a4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd \u03b8\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03c3\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c0\u03ce\u03c2 \u03c3\u03ba\u03bf\u03c0\u03b5\u03cd\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03c4\u03b5.<\/b><\/p>\n

    \u0397 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c4\u03bf 2026 \u03b8\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03bf\u03cd\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c4\u03b7\u03c2 \u0395\u03c5\u03c1\u03ce\u03c0\u03b7\u03c2. \u038c\u03bc\u03c9\u03c2 \u03b7 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03c0\u03bf\u03bb\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9: \u03b1\u03c0\u03cc \u03c4\u03b7 \u03bc\u03af\u03b1, \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae (\u03ba\u03b1\u03b9 \u03b8\u03b1 \u03c0\u03b9\u03b5\u03c3\u03c4\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac Airbnb), \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7, \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03b1\u03be\u03af\u03b1 \u03bc\u03ad\u03c3\u03c9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03bf\u03cd positioning \u03ba\u03b1\u03b9 \u03ad\u03be\u03c5\u03c0\u03bd\u03b7\u03c2 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2.<\/span><\/p>\n

    \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf <\/span>Lybra Assistant<\/b><\/a>, \u03ad\u03bd\u03b1 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 revenue management \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1, \u03bf\u03bc\u03af\u03bb\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 boutique properties \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03bc\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 enterprise \u03c7\u03c9\u03c1\u03af\u03c2 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac teams 10+ \u03b1\u03c4\u03cc\u03bc\u03c9\u03bd. \u039c\u03b5 forecasting \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03c3\u03b5 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7, \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc pricing 365 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 native \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 120 PMS \u03ba\u03b1\u03b9 channel managers, \u03c4\u03bf Lybra Assistant \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b5\u03bb\u03b5\u03c5\u03b8\u03b5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd revenue manager \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b7 AI \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9: \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, partnerships, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2.<\/span><\/p>\n

    \u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u00ab\u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac\u00bb \u03c4\u03bf\u03bd revenue manager. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03c4\u03bf\u03bd \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03b5\u03ba\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03ae \u03c3\u03b5 strategist.<\/b><\/p>\n

    \u03a4\u03bf 2026 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac \u03c0\u03bf\u03c5 \u03b7 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03b8\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c4\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7. \u038c\u03c3\u03bf\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1, \u03b8\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u038c\u03c3\u03bf\u03b9 \u03bc\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03c0\u03af\u03c3\u03c9, \u03b8\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 flat RevPAR \u03ba\u03b1\u03b9 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7.<\/span><\/p>\n

    \u0397 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ae: \u03c3\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03ae\u03ba\u03b5\u03c4\u03b5;<\/b>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

    [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default”…<\/p>\n","protected":false},"author":3,"featured_media":283683,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[796],"tags":[1186,1211],"class_list":["post-283682","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hotel-management-el","tag-revenue-management-el","tag-revenue-management-"],"acf":[],"yoast_head":"\n\u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03cc Revenue Management \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 2026<\/title>\n<meta name=\"description\" content=\"\u03a4\u03c1\u03af\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03cc \u03c4\u03bf\u03c0\u03af\u03bf, \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf \u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03cc Revenue Management \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 2026 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2, \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03c9\u03bd.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lybra.tech\/el\/%ce%be%ce%b5%ce%bd%ce%bf%ce%b4%ce%bf%cf%87%ce%b5%ce%b9%ce%b1%ce%ba%cf%8c-revenue-management-%cf%83%cf%84%ce%b7%ce%bd-%ce%b5%ce%bb%ce%bb%ce%ac%ce%b4%ce%b1-2026-%cf%84%cf%81%ce%af%ce%b1-%cf%83%ce%b5\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03cc Revenue Management \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 2026: \u03c4\u03c1\u03af\u03b1 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03b4\u03b5\u03bd \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03c5\u03c0\u03cc\u03c8\u03b7\" \/>\n<meta property=\"og:description\" content=\"\u03a4\u03c1\u03af\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03cc \u03c4\u03bf\u03c0\u03af\u03bf, \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf \u039e\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03cc Revenue Management \u03c3\u03c4\u03b7\u03bd 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